Water pollution. California's water pollution dilemma Essay

Water pollution. California's water pollution dilemma - Essay Example Water pollution is the contamination of our rivers, lakes, public beaches, and drinking water by unwanted agents known to cause illness, disease, and death. The pollution can be biological, such as an unwanted bacteria or parasites. It may be a chemical known to cause cancer, which has been discharged from an industrial waste site. The ill effects of water pollution can range from a mild inconvenience to a serious health problem in humans. Animals and fish, even more sensitive to many pollutants and toxins, can be placed at risk when the ecological system of our rivers and lakes is disrupted. Whatever form the water pollution takes, it places California's scarce and most precious commodity at particular risk. Everyone has an individual responsibility to curb the pollution that threatens the health of the population, the safety of the food and water supply, and ultimately has a devastating impact on the economy of California.When toxic chemicals spill into the water system the wildlif e that depends on that supply suffers. In the case of an oil spill from a tanker, the results are fast and obvious. The oily sludge permeates their fur and feathers handicapping any hope of the animal's survival. This form of pollution is highly visible and causes damage that can be easily measured and evaluated. We can readily see the animals die as they encounter this water pollution. However, other types of pollution that threaten California's wildlife are not so readily apparent. Industrial chemicals that leach into our water supply, streams, and lakes may not be visible to the human eye but threaten to destroy our food chain. They may not kill fish instantly as the fish survive the moderate levels of the toxins that are present. However, many industrial pollutants, build up in the fish and wildlife over time. PCBs, a known carcinogen that is now prohibited, continues to persist in our environment and water supply years after it was banned (Environmental Defense Fund). When a human eats the fish, they ingest the pollutants that have been stored. Consuming this source of food on a regular basis can cause severe health problems and lead to death. Often times when wastewater from a sewage system is improperly discharged into the environment it contaminates a public area that is used for swimming or recreation. This contaminated wastewater carries potentially dangerous viruses, parasites, and bacteria with it. The effects of these waterborne pathogens can be as mild as a case of diarrhea or as serious as meningitis. High fever, liver infection, and birth defects have all been traced to water pollution caused by contaminated wastewater discharged into a public lake or beach (Nester et al). Though these contaminates do occasionally foul our drinking water supply, the most likely contact the public has is at a common recreational area. According to DiGiacomo, Washburn, Holt and Jones, "Treated municipal wastewater from urban areas of the Southern California Bight is commonly discharged into the coastal ocean [...] interfering with human activities near shore such as swimming fishing, and surfing" (1018). The surfactants in these wastewater plumes are primarily man made and include detergents, solvents, and human waste (DiGiacomo et al. 1021). These waste products are toxic to wildlife and humans. The CDC documents all reported cases of illness caused by polluted water and found during the period of 1995-1996 of the 12000 cases of disease caused by contaminated water, a full 75 percent were contracted in a public beach or swimming facility (Nester et al.). These statistics show not only the seriousness of the illnesses associated with water pollution, it also points out the widespread scope of the threat to our public beaches. Often these pollutants are the direct result of improperly disposed of waste near a population center. This carries a serious risk of contaminating a water supply for a city. This has happened many times in large and small

Environmental Science Essay Example for Free

Environmental Science Essay Gagandeep Rai Period 3/4 Criteria air pollutants assignment​ Multiple Choice 1. A pungent reddish ­brown gas often associated with photochemical smog. (C) NO2 2. A corrosive gas from burning coal often associated with industrial smog. (d) SO2 3. A dangerous indoor air pollutant. (A) CO 4. Emitted from diesel and burning fuel. (E) PM10 5. All of the following are examples of primary air pollutants except. (c) tropospheric ozone 6. The greatest emission of sulfur dioxide comes from (C) Industrial processes 7. The least amount of nitrogen oxide emissions comes from (A) on ­ road vehicles 8. The accumulation of tropospheric ozone at night depends mainly upon the atmospheric concentrations of (B) volatile organics 1. What are they? The six criteria air pollutants are sulfur dioxide, nitrogen oxides, carbon oxides,lead,particulate matter and tropospheric ozone. These six pollutants significantly threaten human health, ecosystems and/or structures. 2. How is each produced? Sulfur dioxide is mostly produced from the burning of fossil fuels like coal and oil. It can also be released during volcanic eruptions. Nitrogen oxides are produced from vehicles as well as stationary fossil fuel combustion. Some is also released through lightning and forest fires.Carbon monoxide is formed by incomplete combustion of most matter. Vehicle exhaust and many other combustion process produce Carbon monoxide. It is also a indoor pollutant when exhaust systems on natural gas heaters misfunction. Carbon dioxide is produced from complete combustion of most matter such as biomass and fossil fuels . Particulate matter is released when fossil fuels and bio fuel is burned. Also it is released with activities that involve movement of dust or sand. Lead is released from old paint, gasoline additive and combustion of fossil fuels.

Othello - Honest Iago :: essays research papers fc

In the play Othello the most interesting character is Iago, who is commonly called and known as "Honest Iago." Ironically, this could not be farther from the truth. Through some carefully thought-out words and actions, Iago is able to manipulate others to do things in a way that benefits and moves him closer to his own goals. He is smart and an expert at judging the characters of others. Because of this, Iago pushes everyone to their tragic end. Iago wants vengeance on Othello so he targets his wife Desdemona. He slowly poisons people’s thoughts so they have distorted perceptions of reality, without them even knowing he did such a thing. In reality, Desdemona is quite an outspoken woman for her time. She pleas for Othello to have Cassio around so her husband can have good, solid protection. This aides Iago as he uses it against her. He starts by casually mentioning to Othello that he himself is a bit suspicious of Cassio and Desdemona. He carries on gradually, ensuring that Othello can fully trust him every step of the way. I hope you will consider what is spoke Comes from my love. But I do see you’re moved. I am to pray you not to strain my speech To grosser issues nor to larger reach Than to suspicion (III iii 231-235). He even says himself that the advice he gives is free and honest so Othello won’t consider that he is just being fooled. Iago’s plan of deception centered around Othello’s jealously over Desdemona. The whole time, Othello holds Iago to be his close friend and advisor. Iago knows that the icing on the cake must be some sort of visual proof. He has his wife Emilia steal Desdemona’s handkerchief and give it to him. Iago then plants it in Cassio’s room to imply that Desdemona must have given it to him. This â€Å"proves† to it to Othello. After hearing Iago stack up the cards high against Desdemona, Othello is enraged and sure that she must be having an affair with Cassio. Now Othello’s reaction to the whole mess is that he wants to kill Desdemona. Iago’s deceitful plan is continuing smoothly. Desdemona’s reputation of being unfaithful leads to her downfall. When she denies the scam that Iago put against her, Othello doesn’t even believe her. Near the beginning of the play, after Othello marries Desdemona, her own father, Barbantio, warns Othello. Look to her, Moor, if thou hast eyes to see. She has deceived her father, and may thee (I iii 292-293). Since she lied to her father about her marriage to Othello, people believe that

Martinez Construction Company in Germany

MARTINEZ CONSTRUCTION COMPANY IN GERMANY 1. General presentation of the case study (Summary) Martinez Construction is a well-established construction company in Eastern Spain. Because of a recent decline in contracts in the Spain society, Martinez Construction Company needed to expand to international market in order to survive (expand and grow). After a survey in the international market, the newly formed Democratic Germany seemed the perfect place. Furthermore, the best solution was to acquire an existing firm with the help of Treuhandanstalt (privatization agency).This was a result of the lack of liquidity of the Martinez Company. Therefore, an alliance with another German company would not allow it to establish itself as a serious competitor on the international market. The intermediary for Martinez Construction was THA (Treuhandanstalt), a company created in the former German Democratic Republic, whose main purpose was to find private buyers for some 13 500 business and 15 000 p arcels of real estate that had been owned by the former German Democratic Republic.Their primary job was to sell the companies and match existing companies with buyers. That’s why Martinez Construction used THA’s services to find a new German company to acquire. From the time of his arrival in Germany, Juan felt that he was having a difficult time just getting acquainted with the Germans. . They didn’t seem to have time to get to know Juan personally: rush and urgency to complete the sale was the focus of their approach. Thus, THA found Konstruktion Dreizehn, based in Leipzig.Juan Sanchez was sent to handle the negotiations part of the acquisition in Germany. Juan was accompanied by Diego’s nephew and projected manager of the new German acquisition, Miguel Martinez. His background includes a business degree from a university in the United States, as well as years of employment in the family business, although lacking in practical managerial experience. Du ring the negotiations, there were noticed strong discrepancies between the business styles of the two representatives of the companies, the cultural barrier between the two being noticeable.However, they managed to arrive at a common point by modifying the initial contract, after Juan insisted. The final contract stated that the original price would be reviewed in two years, and the contracted parties would recalculate it based on new and presumably more reliable data concerning the true value of the firm. The company had employed approximately 350 workers inside the German Democratic Republic (GDR). The THA had reduced the workforce to 100. Miguel and his team estimated that 50 employees would be sufficient.Miguel was frustrated by the unwillingness of some employees to actively participate in the formulation of ideas and implementation of new procedures and policies. Six months after Miguel’s triumphant arrival, his optimism was fading fast. He had just received the latest report concerning the company’s financial position, and it was clear that the figures were far from what Martinez Construction had been led to believe. Cash flow problems were beginning to arise, and this threatened the very existence of the company. . Identification of the problem(s), causes and negative effects: 2. 1. Identification of the problem(s): The main problem of The Spanish Company consists of the fact that they were not prepared for the acquisition of a foreign company and further more for the negotiations with the German THA. Companies which operate only in one country are not familiar with all the economic, cultural and political differences between societies because they are not confronted with them on daily basis.In order to do successful business, it is of major importance to acknowledge this differences and to take it into consideration when doing business. A second problem will be that the manager of Martinez Construction Company choose the wrong people in order to complete the negotiations and after words to develop the new business in East Germany. 2. 2. Identification of the causes that led to the appearance of this/these problem(s): The problems arise mainly because the CEO of the Spanish company made his decisions of expansion in Germany on a blue-eyed approach.The idea occur to him when meeting German tourists in Spain that were relax and happy without taking into account that the East Germans were not allowed to travel so far and there are important differences between the mentality of Western and Eastern Germany. Another cause is represented by the Manager’s idea that he can develop a well-established business in the Eastern German because of cheap labor and raw materials. His choice to expand on German marketplace was not based on rational facts or clear developed objectives.Despite the fact that the management of Martinez Company conduct a series of research regarding the different market entry strategies into German markets which ended with the solution of acquiring a company from THA, a market selection can not rely only on information based on secondary sources. There are always certain information that can only be found when visiting the potential marketplace (distributors, suppliers, the existing management and employees). 2. 3. Identification of the potential negative effects that will appear if the problem(s) is/are not going to be solved:Negative effects on the short-run: * Lack of experience in managing a portfolio of business in another market than Spain as well as the lack of knowledge about the personality of German employees and the already existing procedures and policies * Different developed management information systems, governance structures, managerial skills and corporate processes * Lack of initiative coming from the employees because of fear and distrust of management due to the cultural differences between Spanish and German business practices. Exposure to unfamiliar busi ness practices such as strict environmental and employee protection regulations that forced unexpected large investments in plant modifications. * Other costly projects that have not been foreseen during the negotiations process that would have required attention. * Cash flow problems The negative effects in the long run: * Cash flow problems that finally may threaten the existence of the German company or even of the whole company’s * Closing the German enterprise would mean losing the whole investment (money invested in research, development, implementation, the price itself paid to THA and other costs hat incurred over the time). * Inability to achieve the forecasted figures 3. Identification of alternative solutions for identified problems Solution 1: Joint – Venture with a company from Western Germany Joint ventures are the most common method of entering the market, especially in Europe, because it allows companies to gain competitive advantage through access to a partner’s resources, including markets, technologies, capital and people.International Joint Ventures are viewed as a practical vehicle for direct investment along with knowledge transfer, such as technology transfer, from multinational expertise to local companies, and such knowledge transfer can contribute to the performance improvement of local companies. Advantages: * Access to local know-how which will help the company to evolve faster * Sharing development costs and risks, along with   technology and complementary IP assets for the production and delivery of innovative goods and services * Cheaper than acquisition   Reduce political friction and improve local/national acceptability of the company. Disadvantages: * A joint venture would not allow the company to establish itself as a serious competitor * Lack of control over technology * Many joint ventures fail because of a conflict in tax interests between the partners. Solution 2: Licensing Another solution to the above identified problem would be a method whereby Martinez Constructions would agree to permit a company in another country to use the manufacturing, processing, trademark, know-how or some other skill provided by the company.This method may also be used to gain access to new markets that otherwise are inaccessible. Advantages: *   Good way to start in foreign operations and open the door to low risk manufacturing relationships * Provides additional profitability with little initial investment * Low costs to implement * It has an attractive return on investment * A license agreement allows the licensor to retain ownership of the IP and at the same time to receive royalty income from it, in addition to the income from its own exploitation of it in products and services that it sells. Enables a business to reach customers that it normally wouldn’t be able to do on its own. Disadvantages: * A licensee can become the licensor’s competitor. The licensee may â€Å"canni balize† sales of the licensor, causing the latter to gain less from royalties than it loses from sales that go to its new competitor. * The licensee may suddenly ask for contribution, such as technical assistance, training of personnel, additional technical data etc. All this may prove too expensive for the licensor. * Limited participation * Requires considerable fact finding, planning, investigation and interpretation. 4.Selection of the optimal solution: 4. 1. Identify and choose the optimal solution among those presented above We have decided that the optimal solution for Martinez Construction Company to enter the German market would be to form a joint venture with a company from West Germany. 4. 2 Demonstration that the chosen solution is the optimum one. A joint venture is considered to be one of the easiest and safest methods a company could adopt in order to enter on a foreign market. In our case, we consider that the optimal solution would be for Martinez Construction Company to form a joint venture with a company rom the Western part of Germany because this part of the country was not under the communist regime, it is more developed and receptive to changes. In what concerns solution no 2, it suggests that licensing would be the best way for Martinez Construction to expand its business in Germany. Sometimes there are cases where licensing and joint venture methods are similar. They both allow companies to reach customers that it couldn’t reach otherwise; they save market research spending and present an attractive return on investment.By following licensing model, Martinez company can easily and quickly penetrate the German market, using fewer financial resources. But if we take into account the other problems encountered in this case, namely cultural differences between German and Spanish, and lack of knowledge of international management, such a purchase would be a disadvantage. Nevertheless, the licensee can become the licensorâ€℠¢s competitor and the license agreement doesn’t always guarantee the necessary know-how for the licensee who might need technical assistance provided by the licensor. . Implementation of the solution When trying to expand globally through a joint venture strategy, Martinez Corporation must take into consideration three important elements: choice of partner, establishment of a strategic fit and the design of the joint venture organization. As prior mentioned, Martinez Company should choose a partner from the Western Germany as they are more accustomed to the Western style of doing business than the former German Democratic Republic. Thus, the negotiation could be more transparent and easier for the firm.Furthermore, the most important thing that has to be taken into consideration is the field in which the firm with which the joint venture is going to be performing activates. This is because a classic joint venture is the merger of two companies which usually have complementary products or services in order to cover a larger part of the market share. As a result, Martinez Corporation should apply the joint venture strategy by making a partnership with an architecture firm. By joining these two kinds of companies two business segments will be covered.This is a very good strategy because the future clients will have to sign only one contract and not waste time between two or more similar companies. Concerning the strategic fit and the joint venture organization, both the Spanish and the German companies will have to share the same vision in order to make the newly formed company to be profitable. The companies have the major advantage that they can complete each other in the sense of the business environment. This means that the German company will have the experience of working in the German business environment.Furthermore, it could find cheaper and more qualified personnel (as the labor force in Western Germany is more expensive than that in GDR). The jo int venture should be staffed by a full-time joint venture coordinator and other staff – designated by the 2 companies, as may be necessary to carry out the mission of the joint venture. On the other hand, Martinez Corporation comes with the know- how of production and the actual construction knowledge. This way, the structure of the new company shall follow that of the Martinez Company and similar technical prerequisites will be required for hiring of employees.The capital for the new joint venture shall be provided by the two companies in equal shares, as to ensure limited risk exposure and possibilities for further investments. This is also due to the fact that Martinez should vote for an equity joint venture in order to be equal partners and share the same amount of risk. Concerning the organizational structures, this should be a mix between the two companies because, being two companies in two separate business areas, new departments shall arise. In addition, for the com mon departments they should choose the best people after a careful analysis of their skills.

Albert Bandura’s Works Regarding Psychology

Albert Bandura was born on December 4, 1925, in Mundare, a small town in Alberta, Canada (Boeree 2006). His father, who was a labourer, originally came from Poland while his mother, who worked in a general store, was from Ukraine.Albert was the youngest among six children. Although the whole family had no access to formal education, they gave importance to education. The father learned to read three languages: Polish, Russian and German and engaged in educational affairs.At a very young age, Bandura experienced difficulties in his education. He attended the only school in his town, which lacked teachers and resources for learning.The school had only one Mathematics textbook, for instance, and it had to be used by the students and teachers as well. But although this was the case, the school produced graduates who attended colleges and universities throughout the world. Bandura realized that the scarcity of educational resources was an enabling factor rather than a handicapping one (Bo eree 2006).During vacations, his parents would encourage him to look for experiences outside their small hamlet. Bandura experienced working as a carpenter in a furniture manufacturing plant. The skills he acquired helped him through college. He also worked as a part-time carpenter during afternoons during his college days, and even filled holes in the Alaska Highway.Bandura then attended the University of British Columbia where he took up psychology. He intended to major in one of the biological sciences, but then he worked in the afternoons to be able to support his studying. He found out that taking introductory psychology would fill his schedule in the mornings. He became enthralled and then decided to concentrate on psychology. He finished his education within three years receiving a Bolocan Award in psychology.His accidental choice of psychology influenced his theorizing later on. He discussed in his â€Å"The Psychology of Chance Encounters and Life Paths† how personal initiative can put people into events wherein unexpected events shape the courses that lives take(Pajares, 2004). Bandura also focused on making chance work through self-development to take advantage of fortuitous opportunities (Pajares, 2004).Social Learning TheoryAlbert Bandura is one of the leading proponents of the Social Learning Theory (Ormrod, 1999). This theory says that people learn from one another and focuses on the leaning which occurs within a social context. It also says that concepts such as observational learning, modeling and imitation are learned from around us (Ormrod, 1999).These are the principles of the Social Learning Theory (Ormrod, 1999).. First is that people can learn through observation of the behaviour of other people and its outcomes. Another principle is that, since learning comes from observation alone, it can occur without a change in the behaviour. This is what the social learning theorists believed. This is in contrast to what the behaviorists bel ieved. For them, there must be a permanent change in behaviour if learning took place.The third principle says that cognition has an important part in learning. Ormrod (1999) explained that awareness and expectations of reinforcements or punishments may influence the behaviours of people. The fourth principle says that social learning theory bridges the cognitive learning theories and behaviourist learning theories.Albert Bandura’s ideas also lead to the observational learning, based on the principles discussed above. He made experiments and found out that applying consequences was not compulsory for learning to happen. A person can learn just by observing someone else.He then devised a four-step pattern for the findings of his experiments. These are the attention, retention, reproduction and motivation (Ormrod, 1999). Attention happens when a person becomes aware of something from around him. It includes modeled events, such as affective valence, prevalence, complexity and d istinctiveness, among others, and observer characteristics, such as past reinforcement and sensory capacities (Bandura, 1977). Retention is when the person retains what he noticed.This includes motor rehearsal and symbolic coding, among others. Reproduction happens when the produces acts with regards to what he noticed. This includes accuracy of feedback, physical capabilities and self-observation of reproduction. Motivation, on the other hand, takes place when the surroundings carry a consequence that will change the probability that the behaviour will be produced again (Huitt, 2004). It includes reinforcement (external and vicarious), and punishment (Bandura, 1977).Aside from this, Bandura believes that the learning process takes place with a contribution from the mind, behaviour and environment.One of Bandura’s famous psychological experiments was the Bobo Doll Experiment which solidified his beliefs regarding learned aggression and behaviour modeling. Bandura made a film of a female student of his beating a Bobo doll. A Bobo doll is an egg-shaped, inflatable balloon creature that bounced back when knocked down. The young woman punched, kicked, yelled and hit the doll. Bandura then showed the film to kindergartners.After watching the film, the children were placed in a room full of the same toys they saw on the film. There were Bobo dolls and small hammers around. Bandura’s findings showed that the children were violent towards the doll 88% of the time (â€Å"Albert Bandura, n.d.). In short, the children imitated what the woman in the film did.However, an article by Huitt (2004) showed that the children watched a film wherein another child acted aggressively towards a Bobo doll. It had three different endings. The first ending was that the child was praised for his behaviour.The second was that the child was not allowed to play with the toys and to just sit in a corner. The third ending consisted of the child walking out of the room. After th en, the children were placed in the room and were observed. This experiment became the basis for the Social Learning Theory.Bandura also believed that most of our behaviour is learned by observation through modeling. He also believed that when we observe other people, it gives us an idea of how new behaviours are carried out, and this can be our guide for action (Bandura, 1977).Personality DevelopmentAlbert Bandura also has contributions in personality development. He believes that personality is an interaction among environment, behaviour and the human’s psychological processes (Boeree, 2006).He also believes that in studying a theory of personality, the social contexts where behaviour is acquired and maintained must be considered. This is in support of his social learning theory, which says that our behaviour is developed. Bandura believed that humans regulate and think of their own behaviour (â€Å"Albert Bandura,† 2000).According to the theory of personality, oneâ €™s environment causes one’s behaviour (Boeree, 2006). Whatever happens around us can affect us and thus affect our behaviour.Bandura believes in his social learning theory that social experience, reciprocal determinism and observational learning have important roles in the development of our personality. He also believes that the self-system of a human is composed of his abilities, attitudes and cognitive skills. In turn, a person’s self-system helps him in the way he perceives different situations and acts according to that situation.Bandura also believes that self-efficacy is important for one’s self-system. Self-efficacy, for him, is â€Å"the belief that in one’s capabilities to organize and execute the courses of action required to manage prospective situations (1995, p.2). In short, self-efficacy is how one can function well in a given situation.In an article about Bandura’s personality theory, it showed that changing the expectation of personal efficacy can bring change in behaviour. Changing efficacy expectations can be done in four ways: enactive, persuasive, vicarious and physiological information experience. Those who have behavioural problems can cope by making changes in personal efficacy expectations (â€Å"Albert Bandura,† 2000).The concept of self-efficacy became important as it has an impact from psychological states to behaviour and to motivation. People are aware that they can set their goals for whatever they want to achieve, and the things that they want changes. But, we also know that most of the time, doing these things is not so simple. This is where Bandura found out that self-efficacy can help in how people should approach their goals, challenges and tasks.For those who have strong self-efficacy, they think that challenges are tasks to be overcome. They also foster interest in the things that they want to accomplish. Moreover, as their interest deepens, their commitment also deepens. And if there were disappointments, they can easily recover.On the other hand, people who have weak self-efficacy are the opposite. They do not like challenges as they believe that they cannot go through difficult situations. They also tend to dwell on their failures and the negative outcomes of their actions. Additionally, they lose trust and confidence in their abilities (Bandura, 1994).According to Kear (2000), self-concept, cognitive processes and control are the primary characteristics of self-efficacy. The sense of self is developed through the experiences and interactions with other people. The author added that our self-concept contains beliefs and values and attitudes that we have learned and developed through time. When there is self-regulation, we can have a positive self-concept amidst interactions.Control, on the other hand, focuses on two things: self-actualization and locus of control. Self-actualization, Kear (2000) explained, builds when a person has confidence in a suc cessful performance. Locus of control, on the other hand, focuses on causal belief about outcome determination.   

Please Base On My Existing Writing To Change It Fluently To Be A Piece

Please Base On My Existing Writing To Change It Fluently To Be A Piece Please Base On My Existing Writing To Change It Fluently To Be A Piece Of Formal Academic Writing – Essay Example Sociology Sociology Mystery Shopper Mr. CC Graduated at in the of the Arts London and Gemological Institute of America. Adiamond consultant, GIA accredited Jewelry professional, GIA jewelry designer. Mystery shopper is a project to perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way. The reason for setting up this project is to provide detailed reports or feedback  about their experiences. In order to complete the task, everyone should have their position and unite together and try to find out their teammate’s talent and let them understand the importance of getting involved in such a task. B. CURRENT PROBLEMS The current problems are that the Human Resource Managers in Macau find it hard to employ local workers. Treat the others with heart, faith and purity because a leader is supposed to motivate others and give them ‘HOPE’. C. PARTNERSHIPS – how is the leader looking for external s upport?The leader is supposed to find out employees who have potential and support their professional jewelry training in Gemological Institute of America  campusD. SUGGESTIONS What suggestions would s/he have for the college students interested in having an impact on the issue? How does s/he define leadership and service? Does s/he see them as connected? He/she suggests that leadership and service requires one to learn from mistakes, make more practice to become perfect. Its not their pain youre afraid of. Its yours, Charles. And as frightening as it can be, that pain will make you stronger. If you allow yourself to feel it, embrace it. It will make you more powerful than you ever imagined. Its the greatest gift we have: to bear their pain without breaking. And it comes from the most human part of us: hope. Charles, we need you to be hopeful again.  E. RESOURCES – where else should students look for assistance, help or ideas?What other resources (organizations, web sites , readings) does s/he recommend? The past: a new and uncertain world: a world of endless possibilities and infinite outcomes. Countless choices define our fate: each choice, each moment, a moment in the ripple of time. Enough ripple, and you change the tide... for the future is never truly set.  I suggest students to be involved in Student Magazine as it is a useful academic platform for them to identify and explore more about the sociopolitical issues.

Prose Criticism of Chuck Palahniuk Invisible Monsters Essay Example

Prose Criticism of Chuck Palahniuk Invisible Monsters Essay Example Prose Criticism of Chuck Palahniuk Invisible Monsters Essay Prose Criticism of Chuck Palahniuk Invisible Monsters Essay Essay Topic: Fight Club Novel Invisible Man Invisible Monsters The purpose of the first few paragraphs of any novel is to set the basic scene, to introduce main characters, and most importantly to make the reader carry on reading! If one starts reading a book and is not gripped by some aspect of the story or characters within the first few pages, many will abandon it in favour of something more engaging. The opening of Invisible Monsters does all of these things and more. It is narrated by one of the main characters, and another two are introduced within the first few paragraphs. Here the narrator tells you quite openly, this is called scene setting: where everybody is, whos alive, whos dead. This sentence in itself prompts one to read on, if only to find out who is dead. In fact, the first paragraph asks a whole hoard of questions in the readers head: who is alive and dead? Who is Evie Cottrell? Who is the narrator? What happened to the rest of Evies wedding dress, and why is she holding a rifle? The style of Invisible Monsters is not that of your every day novel. The story does not run in one straight chronological line, from beginning to end. In fact it is very jumbles and frequently jumps back and forth between past and present. So with the opening of the novel one is left wondering not only what happens next but also what happened before this, how did we get here? This technique is part of what keeps the reader turning the pages not only for the next part of the story but also the last part. Palahniuks style is unique in that, with only a small amount of words he can evoke a whole scene. In the first paragraph there are few adjectives. The wedding reception is big and in a big manor house. The staircase is also big. However, by the use of the language here the reader is able to grasp not only what the scene looks like but also some detail about the narrator and her somewhat limited vocabulary. The whole book is written in the style of a person telling the story verbally rather than writing it down, and the syntax and detail (including that which is omitted) are indicative of this. The piece is a collection of deconstructionist, self-referential stream-of-consciousness asides which affirm the idea of a person telling a story, adding detail as it occurs to them. This bits and pieces exposition builds tension and confusion throughout the book, but especially at the beginning, where information is slowly leaked to the reader. There us a symbiotic relationship between the frenetic style and the wildly unbalanced characters, which fit together perfectly. This allows Palahniuk to breathe more life into his characters than if he had rendered them in a more conventional way. The first character to be mentioned is Evie Cottrell; the scene is set at her wedding reception, and we meet her standing on a staircase, naked inside whats left of her wedding dress, still holding her rifle. The narrator does not seem at all sympathetic to Evie in her description, and in fact there is a certain amount of distaste in the way, further down the page, we are told, You can trace everything about Evie Cottrells look back to some television commercial for an organic shampoo suggesting that Evie is defined more by looks and her outer image than intelligence. The structure of this novel is very fragmented. Paragraphs are short and choppy in some cases only a few words and the non-linear narrative again enforces the superficiality of the characters. The writing is quite plain in its wording and there is little imagistic language (though Brandy is said to be gushing her insides out). The vocabulary is colloquial and varies sometimes using a few simple (some big West Hills wedding reception) and sometimes opting for more descriptive, intelligent words (give me rampant intellectualism as a coping mechanism). The repetition of the word big in the first paragraph is quite telling of the character of the narrator: there are many words that could be used to describe a wedding reception in the West Hills (beautiful, extravagant, luxurious) but all she seems or chooses to note is that it is, simply, big. The lack of descriptive detail here, when later on almost an entire paragraph is devoted to the cut and style of Brandy Alexanders suit is a lso very telling of the characters. The fact Brandy is bleeding g from a bullet wound is mentioned almost as an aside the hole in the suit has caused the single-breasted cut to become asymmetrical. This is where Palahniuk is very clever. He does not come out and say that his characters are vacuous and superficial as such, but the narrators choice of words and actions show us. For example, as Brandy Alexander is laying bleeding to death at our feet, our narrator remarks, my first instinct is maybe its not too late to dab club soda on the blood stain. Earlier in the piece, the narrator has also remarked that Shotgunning anybody in this room would be the moral equivalent of killing a car. Were all such products. A very existential comment in which she places herself in the same category as her two worst enemies and is aware that in a sense she is no better than them. Palahniuk has an interesting and quite original way of conveying his characters feelings. He never seems to write, I feel or she felt and so instead expresses the feelings of his characters in quite abstract ways. So where in Fight Club the narrator exclaimed, I am Joes Enraged, Inflamed sense of Rejection, in Invisible Monsters feelings are conveyed in keeping with the brainless images of the characters as calls from a photographer to his model: Give me malice. This is effective not only in that it allows the reader to see how the narrator feels without resorting to I feel (Which would be rather out of character for these people, but it also likens the whole scene to a photo shoot, making it seem that everyone is acting a part which, of course, they are. It begins the idea that all of these characters are fake and perhaps not what they seem, but rather hiding behind the models faà ¯Ã‚ ¿Ã‚ ½ade of Give me In conclusion, this novel opening is very effective. It introduces the characters and scene is such a way that leaves the reader with numerous questions regarding not only the outcome of the present situation, but also how the situation came about. Who are these people? Why is the house on fire? Why is Evie half burned out of her dress and half way down the stairs with a rifle in her hand? Why did she shoot Brandy? And why is the narrator calmly thinking of dabbing club soda on the bloodstains? It certainly makes the reader want to turn the page to find out just what is going on in this rather twisted world we are being drawn into.

How to Use a Geoboard in Math

How to Use a Geoboard in Math A geoboard is a math manipulative used to support early geometric, measurement, and numeracy concepts. A geoboard is a square board with pegs to which students attach rubber bands. If geoboards arent handy, you can also use dot paper, although it doesnt make learning quite as enjoyable for the students. Geo-boards come in 5 by 5 pin arrays and in 10 by 10 pin arrays. Initially, a conversation needs to occur about the appropriate use of rubber bands when using geoboards. Those students who cant use rubber bands appropriately will use the dot paper instead. Once this is known, students tend to make good use of the geoboard rubber bands. Here are some questions for the 5th grade that has students representing figures while also developing concepts about measurement, specifically area. In order to determine if students have understanding, have them hold up their geo-boards each time theyve completed the question. 15 Questions for the Geo-board 1. Show a triangle that has an area of one square unit. 2. Show a triangle with an area of 3 square units. 3. Show a triangle with an area of 5 square units. 4. Show an equilateral triangle. 5. Show an isosceles triangle. 6. Show a scalene triangle. 7. Show a right triangle with an area of more than 2 square units. 8. Show 2 triangles that have the same shape but that are different sizes. What is the area of each? 9. Show a rectangle with a perimeter of 10 units. 10. Show the smallest square on your geoboard. 11. What is the largest square you can make on your geoboard? 12. Show a square with 5 square units. 13. Show a square with 10 square units. 14. Make a rectangle with an area of 6 and state what the perimeter is. 15. Make a hexagon and determine the perimeter. These questions can be modified to meet learners at various grades. When introducing the geoboard, begin with an exploring type of activity. As the comfort level increases when working with geoboards, it is useful to have students begin transferring their figures/shapes to dot paper. To extend some of the questions above, you can also include concepts like which figures are congruent, which figures have 1 or more lines of symmetry. Questions like this should be followed up with, How do you know? which requires students to explain their thinking. The geoboard is just one of many math manipulatives that can be used in math to support understanding of a concept. Math manipulatives help teach concepts in a concrete method which is preferred before attempting the symbolic format.

The issue of national or international importance which have an impact Essay

The issue of national or international importance which have an impact on society - Essay Example This research tells that terrorism has had a lasting impact on the society in more ways than one. It must be understood here that there are only negatives attached with terrorism and absolutely no positives could be drawn from such a heinous issue. The wave of terrorism sparked much debate and controversy after the 9/11 attacks on the US soil. After this, the world scenario started to change for the worse, so much so that terrorism seems to be the only constant amongst the different international issues of the current times. This essay discusses that the turn of the new century has meant nothing else but sheer terrorism with terrorist activities breaking headlines with each passing day, in different regions of the world. Taliban and Al Qaeda have been credited with most of these terrorist activities and there is enough evidence to suggest that these two outfits have brought much harm to the ranks of global peace and sanity than any other terrorist wing. In the coming times, terrorism will continue to pose as a major problem. It will haunt the lives of the people and destruct their property and wealth just like it is doing in the present times. It does not guarantee peace to prevail in the near future. The world is plunged into a fighting zone, with non-state actors fighting it out for their own ulterior motives. Some state-level terrorism is also being given air and this has meant disaster and nothing else in the long run.

SPORTS DEVELOPMENT Essay Example | Topics and Well Written Essays - 1750 words

SPORTS DEVELOPMENT - Essay Example thanks to the right policies set up by government leaders while in office to promote and safeguard sports as an equal and able employer in the country. The leadership of the country, under various prime ministers, opted to adopt and promote various sports policies that would promote and enhance sports development in the country over the years (Houlihan & White 2003, p.192). Tony Blair and David Cameron are the two bigwig leaders of the country, who during their time at the helm of office as the Prime ministers of the United Kingdom came up with different sports policies to develop the sporting sector of the country. The effective implementation of these polices ensured growth and development of sports, especially with government support, from the grassroots all the way t the national level. As such, the United Kingdom continues to shine owing to the sound policies adopted by its leaders to promote and safeguard sporting activities within the country (Blovce & Smith 2009, p.189). Some of the common sports polices designed by these leaders include the school sport and P.E policy, and the policy that interlinks sporting activities and elite performance. Tony Blair is one of the elite leaders of the United Kingdom, and was in government for over 24 years, where he started as a representative and ended as a prime minister from 1983 to 2007. However, his most influential years were when he was in power as the British Prime Minister from 1997 to 2007, before his candid resignation and passing on the mantle of leadership to Gordon Brown (Coe 2012, p.55). As a Labour Party Leader, Tony Blair developed several sports policies in order to promote sporting activities throughout the country. Blair’s government had a firm stand on sports and wanted to expand and improve the nature of sporting activities in the country. As such, he and his government came up with a new policy known as the P.E and School Sports Policy, as well as, the elite performance and sports linkage

The risks associated with ionising radiation in medical imaging Assignment

The risks associated with ionising radiation in medical imaging practice, and the precautions required to protect aginst them - Assignment Example Due to the in effective training and inadequate awareness given to the staff as well as the patients they are exposed to more unnecessary radiation (Koenig et al 2001). Ionizing radiation is used in applications such as medical imaging in the hospitals and to perform diagnostic imaging. In the medical imaging, the most common forms of the ionizing radiations are the gamma rays and the x-rays. These medical imaging practices are important in the medical field because of the determination of the diseases and different injuries in the human body. However, aside from these benefits and life saving tool, these ionizing radiations has certain limits and conditions to be applied on the patients and people. The reason for this is due to the fact that high doses of these ionizing radiations are responsible for the formation of cancers. The ionizing radiation in the medical imaging is found to be one of the most important discoveries of the medical science. Even with the use of the new technol ogy, the equipments are highly capable of posing high radiation doses if the treatment procedure is not well maintained and followed (ICRP 2000). Whereas there is a strong debate going that the usage of these ionizing radiations may cause genetic mutations and cancers. As it is well known that there is no such dose below which there is no risk of any harm to the exposed one or a zero risk (ICRP 1990). So it is important to avoid the exposure to these ionizing radiations but how can this be possible. Of course someone that needs medical attention and for different diagnosis, one has to go through these treatments, but on the first hand the primary cure is to improve the life styles and the determinants that may cause the health damage to be improved. Below is the typical effective dose from x-ray radiation. Exam Effective Dose mSv (mrem)1 Chest (LAT) 0.04 (4) Chest (AP) 0.02 (2) Skull (AP) 0.03 (3) Skull (Lat) 0.01 (1) Pelvis (AP) 0.7 (70) Thoracic Spine (AP) 0.4 (40) Lumbar Spine (A P) 0.7 (70) Exam Effective Dose mSv (mrem)2 Mammogram (four views) 0.7 (70) Dental (lateral) 0.02 (2) Dental (panoramic) 0.09 (9) DEXA (whole body) 0.0004 (0.04) Hip 0.8 (80) Hand or Foot 0.005 (0.5) Abdomen 1.2 (120) By improving our health status and also improving our physical mental and social states, we can avoid these threats even at the first place to be exposed by such ionizing radiations even for the diagnosis. However the main concern regarding the ionizing radiation is the induced cancer among the young children from the CT scans. As the young children are more susceptible to get the cancer as compared to the elders, so the more controlled experiments and discoveries are to be made in order to avoid this risk of more cancer due to these ionizing radiations. But another debate that why the need for these medical imaging are increasing day by day even with the more sophisticated technology and new era of research, does that means that science failed to improve the health st atus of the world’s population even with the advancement. The answer could be controversial as the health is comprehensive phenomena and does not depend on one facto but many. So there is a need to improve the

Indonesia Term Paper Example | Topics and Well Written Essays - 2250 words

Indonesia - Term Paper Example In addition, the Gross National savings of Indonesia as estimated in the year 2014 stands at 30.2% of GDP. Relevant to consumption of GDP, household and government consumption stands at 56.2 % and 9 % respectively. Investment in fixed capital and exports of goods and services take 33.6% and 23.5 % of GDP respectively. Moreover, the agricultural, industrial and service sectors claim 14.2 %, 45.5% and 40.3% of the GDP (Central Intelligence Agency, 2015). The labor force of Indonesia stands at 124.3 million according to the recent records. The industrial production growth rate is 4.9 %. The population below poverty line stands at 11.7 %. The unemployment rate is at 5.7 % according to the latest statistics and the Gini index stands at 36.8 as recorded in 2009. According to the budget of Indonesia, the revenues and expenditures stand at $134.7 billion and $155.2 billion respectively (Central Intelligence Agency, 2015). Taxes and other revenues account for 15.7% and the public debt stands at 23.9% of the GDP. The inflation rate was estimated at 6.3% in the year 2014. The prime lending rate of the commercial bank was estimated at 12.4 % in December 2014. According to the recent records, the imports and exports of Indonesia stand at $166.7 billion and $ 179.4 billion respectively. The major indicators of social infrastructure in Indonesia may comprise of the life expectancy, infant mortality as well as literacy levels among others. In Indonesia, the population growth rate is estimated at 0.95 % according to the 2014 statistics. The birth rate was estimated at 17.04 births per 1000 population in 2014. Death rate was estimated at 6.34 deaths per 1000 population. The infant mortality rate stands at 25.16 deaths per 1000 and the maternal mortality rate was estimated at 220 deaths per 1000 live births. The life expectancy stands at 72.17 years for all populations. From the latest commercial guide of Indonesia, there are

Annotated Biblography Essay Example | Topics and Well Written Essays - 1250 words

Annotated Biblography - Essay Example Like other groups such as slaves, servants and non propertied men, women were mainly understood to be deficient in the independent needed of republican citizens. Fiske, John; the American revolution, Boston: Houghton and Co, 1891. Print.. Regardless of the revolutionary pledge of equality and liberty for all individuals, neither was extended to female. Nevertheless, their lives were changed in other myriad manners. Several white women in the eighteenth century spent the whole days carrying out task around and within household. Household upkeep and management needed incredible amounts of backbreaking work, without the help of modern labor saving gadgets. Women use to sew and laundering clothes and spun wool and flax by hands. They milked cows, tendered, fed and butchered animals and churned milk into cheese and butter. They also brewed beer raised fowls and sold their eggs, preserved vegetables, and as well as producing households necessities, such as soap and candle and cooked for th eir families. Regarding to Fiske, women were not treated equally with men during the colonial peridd. Francis, Philip. Legal status of women. 2d ed. Dobbs Ferry, N.Y.: Oceana Publications, 1978. Print. This book seeks to explore the duties that were carried out by women during the colonial period. The main arduous and dangerous duty women used to carry was to bear children. During the middle of eighteenth century women use to gave birth to around five and eight children, mainly in between other pregnancies that ended up in miscarriage. Generally one in eight to anticipate losing their lives in childbearing, and several others lived via the experience only to watch their children die. The revolution politicized a number of these households’ duties. Women were initially drawn into the struggle as the consumers, with male patriots persuading them to indulge in the movement embargo British goods during the 1760s and 1770s. Consequently, custom domestic chores, evidenced, for inst ance, in the manner homespun clothing or the rejection to consume imported staples arise as a national defiance in contrast to British measures. The non-importation groups that promised to curtail the application of stimulate and luxuries domestic industries specifically appealed to rural women, indulging them into the resistance group for their first time. Hoffman, Peter, and Ronald, women in the age of American Revolution. Charlottesville; published by the university press of Virginia, 1989. Print. Revolutionary conflict confronted women directly. As male regarded as households leaders took up arms, a number o women assumed the duty of running business and firms alone. Across all the colonies, war stipulated steep inflation, leading to a growing militancy among those were no capable of feeding their families. Riots broke out in several towns, mainly directed at merchants who were considered to be hoarding food or inflating prices unfairly, and female led generally a third of these behaviors. Hoffman, Peter, and Ronald, women in the age of American Revolution. Charlottesville; published by the university press of Virginia, 1989. Print. In spite of women active participation in revolutionary era, women attained few new legal or political rights as a result. This was not for lack of argument around the problem of women’s role as citizens. Eighteenth century upheavals were motivated by the Enlightenment faith in worldwide human rationality and a pledge of

Indonesia Term Paper Example | Topics and Well Written Essays - 2250 words

Indonesia - Term Paper Example In addition, the Gross National savings of Indonesia as estimated in the year 2014 stands at 30.2% of GDP. Relevant to consumption of GDP, household and government consumption stands at 56.2 % and 9 % respectively. Investment in fixed capital and exports of goods and services take 33.6% and 23.5 % of GDP respectively. Moreover, the agricultural, industrial and service sectors claim 14.2 %, 45.5% and 40.3% of the GDP (Central Intelligence Agency, 2015). The labor force of Indonesia stands at 124.3 million according to the recent records. The industrial production growth rate is 4.9 %. The population below poverty line stands at 11.7 %. The unemployment rate is at 5.7 % according to the latest statistics and the Gini index stands at 36.8 as recorded in 2009. According to the budget of Indonesia, the revenues and expenditures stand at $134.7 billion and $155.2 billion respectively (Central Intelligence Agency, 2015). Taxes and other revenues account for 15.7% and the public debt stands at 23.9% of the GDP. The inflation rate was estimated at 6.3% in the year 2014. The prime lending rate of the commercial bank was estimated at 12.4 % in December 2014. According to the recent records, the imports and exports of Indonesia stand at $166.7 billion and $ 179.4 billion respectively. The major indicators of social infrastructure in Indonesia may comprise of the life expectancy, infant mortality as well as literacy levels among others. In Indonesia, the population growth rate is estimated at 0.95 % according to the 2014 statistics. The birth rate was estimated at 17.04 births per 1000 population in 2014. Death rate was estimated at 6.34 deaths per 1000 population. The infant mortality rate stands at 25.16 deaths per 1000 and the maternal mortality rate was estimated at 220 deaths per 1000 live births. The life expectancy stands at 72.17 years for all populations. From the latest commercial guide of Indonesia, there are

Economics for Public Policy Essay Example | Topics and Well Written Essays - 2000 words

Economics for Public Policy - Essay Example In this case, the two firms would benefit from a reduction in the advertisement. In this regard, the legal system is the legal advertisement by the two companies. The anarchy is a situation where both the two firms fail to take part in advertisement. This situation would be beneficial for both the two firms. On the other hand, if Firm B fails to advertise where as Firm A advertise, the advertisement would significantly benefit Firm A. However, the maximum level of advertisement by a single firm is depended on the degree of advertisement undertaken by the other firm (Axelrod, 2004). This means that there is an equal outcome whenever different companies pursue advertisement to a level below the equilibrium. This principle can be applied to different areas such as rational environments. It explains why the presidential candidates in two different parties are actually similar. Whenever the candidates are confirmed in the preliminaries, they would be created inside their camps of partisan . The electorate who are undecided would be categorised in the central political spectrum. The candidates may tend to rash to the middle group so as to appeal to the group. In this case, the assumption is that voters would select the close option thus many votes could be acquired whenever one is in the center. Part b. The benefits of welfare are an efficiency-enhancing insurance scheme, which may insure against incoming risks. Those individuals who hold the illustrations of the prisoner's dilemma believe that the game highlights morality in challenges that are faced by large groups or welfare. Similar to the game of two players, the game with many players pays the cooperating players R, and defecting players P. In welfare, when some individual defect while some cooperate the cooperating players would get an S while the defecting players will get a T. A good example is illustrated in the commons tragedy. All The members of a certain welfare prefer to graze their animals on the common s instead of maintaining the animals on his own land (Axelrod and William, 2006). The common resource will become unsuitable for grazing whenever it is used by a number above the threshold. In this case, there is a derived benefit B that each welfare member can achieve whenever he or she pays a cost C sufficiently. Above n choose C Below n choose C C C+ B C D B 0 Above n choose C Below n choose C C C+ B C D B 0 From the table, there is an assumption that cost C is negative. The dilemma in this case, is to obtain a benefit with no cost incurred. In a situation, that is ideal the benefit is always a be given reward together with the cost. The challenging situation is to incur a cost but no benefit. This means that a payoff is ordered as B>(B+C)>0>C. In this respect, whenever one chooses C he obtains C+B hence the benefits of welfare are an efficiency-enhancing insurance scheme. Response to question 2. Part a. The two categories of voters will include the rich the middle and the poor p ersons. R M P Gross income $13 $4 $3 Willingness to pay $4.5 $1.5 $0.5 . This cannot be said to be a pay off matrix since all the willingness to pay, being penalties needs to be identified as negative numbers. T= [] If we add $4 to each element we get T= ] T=] The first step involves checking for saddle points (Bendor, 2007). This is a point where the unstable and stable manifold has a dimension that fails to be a zero (Axelrod, 2007). In a matrix, it

Balanced Diet Essay Example for Free

Balanced Diet Essay Maintaining a healthy balanced diet is important for maintaining optimal health throughout life. For women of childbearing age, good nutrition is important for preparing the body for the demands of pregnancy. During pregnancy, a woman’s macronutrient (energy) and micronutrient (e.g. vitamins, mineral) requirements increase, and it is even more important that she consumes food which will give her both the energy and the specific micronutrients which are essential for maintaining her and her growing baby’s health. For example, women require an additional 240 calories of energy per day in the second trimester and 452 calories per day in the third trimester of pregnancy to account for foetal growth. An additional 975 milligrams of iron is required in the course of the pregnancy to form foetal and additional maternal blood. While nutritional supplements can provide large quantities of particular micronutrients, a healthy balanced diet should form the basis of a woman’s nutritional intake. Good nutrition is most important immediately prior to conception and during the first 12 weeks of pregnancy (including the very early stages, when the woman is unaware she is pregnant). It is therefore important for women to maintain a healthy diet throughout their childbearing years, and particularly if they are planning to become pregnant.In addition to regular exercise, a healthy well balanced diet is essential for good health. Life or rather the quality of life you have is dependent on having good health. A well balanced diet would contain the three main groups of food as well as important vitamins and minerals. The first group of carbohydrates are found in foods such as bread, potatoes and rice. They are essentially energy giving foods which power the muscles and other tissues in our body. The next class of food is the proteins which form the solid part in all living cells. They are commonly found in milk, met and fish, and are necessary for the body to build new cells and repair old damaged ones. For this very reason growing children require a greater intake of the different kinds of proteins as compared to adults. Lastly we have fats which are also energy-living foods but do not give it up as quickly as carbohydrates because their molecular structure is designed to render them ideal as storage foods. As children are much more active than adults they use up more energy for their size and therefore require more energy giving foods such as  carbohydrates. To this end fats are unsuitable. Moreover too much of a fatty food intake at an early age may lead to a problem with obesity in later life. In adults fatty deposits on the walls of the blood vessels in the form of cholesterol may lead to all kinds of heart ailments. In addition to the foods above the body also needs small quantities of protective substances called vitamins and minerals. They are normally present in a sensible diet. For example vitamins A and D are found in some fatty foods. Vitamin D is important along with the mineral calcium, found in milk, for the formation of bones. Vitamin B is found in the husks of wheat or rice ad vitamin C in fresh fruits such as oranges and lemons. Important minerals such as potassium, zinc and iron are present in traces n most foods too. In addition to regular exercise, a healthy well balanced diet is essential for good health. Life or rather the quality of life you have is dependent on having good health. A well balanced diet would contain the three main groups of food as well as important vitamins and minerals. The first group of carbohydrates are found in foods such as bread, potatoes and rice. They are essentially energy giving foods which power the muscles and other tissues in our body. The next class of food is the proteins which form the solid part in all living cells. They are commonly found in milk, met and fish, and are necessary for the body to build new cells and repair old damaged ones. For this very reason growing children require a greater intake of the different kinds of proteins as compared to adults. Lastly we have fats which are also energy-living foods but do not give it up as quickly as carbohydrates because their molecular structure is designed to render them ideal as storage foods. As children are much more active than adults they use up more energy for their size and therefore require more energy giving foods such as carbohydrates. To this end fats are unsuitable. Moreover too much of a fatty food intake at an early age may lead to a problem with obesity in later life. In adults fatty deposits on the walls of the blood vessels in the form of cholesterol may lead to all kinds of heart ailments. In addition to the foods above the body also needs small quantities of protective substances called vitamins and minerals. They are normally present in a sensible diet. For example vitamins A and D are found in some fatty foods. Vitamin D is important along with the mineral calcium, found in milk, for the formation of bones. Vitamin B is found in the husks of wheat or rice ad vitamin C in fresh fruits such as oranges and lemons. Important minerals such as potassium, zinc and iron are present in traces n most foods too. In addition to regular exercise, a healthy well balanced diet is essential for good health. Life or rather the quality of life you have is dependent on having good health. A well balanced diet would contain the three main groups of food as well as important vitamins and minerals. The first group of carbohydrates are found in foods such as bread, potatoes and rice. They are essentially energy giving foods which power the muscles and other tissues in our body. The next class of food is the proteins which form the solid part in all living cells. They are commonly found in milk, met and fish, and are necessary for the body to build new cells and repair old damaged ones. For this very reason growing children require a greater intake of the different kinds of proteins as compared to adults. Lastly we have fats which are also energy-living foods but do not give it up as quickly as carbohydrates because their molecular structure is designed to render them ideal as storage foods. As children are much more active than adults they use up more energy for their size and therefore require more energy giving foods such as carbohydrates. To this end fats are unsuitable. Moreover too much of a fatty food intake at an early age may lead to a problem with obesity in later life. In adults fatty deposits on the walls of the blood vessels in the form of cholesterol may lead to all kinds of heart ailments. In addition to the foods above the body also needs small quantities of protective substances called vitamins and minerals. They are normally present in a sensible diet. For example vitamins A and D are found in some fatty foods. Vitamin D is important along with the mineral  calcium, found in milk, for the formation of bones. Vitamin B is found in the husks of wheat or rice ad vitamin C in fresh fruits such as oranges and lemons. Important minerals such as potassium, zinc and iron are present in traces n most foods too. In addition to regular exercise, a healthy well balanced diet is essential for good health. Life or rather the quality of life you have is dependent on having good health. A well balanced diet would contain the three main groups of food as well as important vitamins and minerals. The first group of carbohydrates are found in foods such as bread, potatoes and rice. They are essentially energy giving foods which power the muscles and other tissues in our body. The next class of food is the proteins which form the solid part in all living cells. They are commonly found in milk, met and fish, and are necessary for the body to build new cells and repair old damaged ones. For this very reason growing children require a greater intake of the different kinds of proteins as compared to adults. Lastly we have fats which are also energy-living foods but do not give it up as quickly as carbohydrates because their molecular structure is designed to render them ideal as storage foods. As children are much more active than adults they use up more energy for their size and therefore require more energy giving foods such as carbohydrates. To this end fats are unsuitable. Moreover too much of a fatty food intake at an early age may lead to a problem with obesity in later life. In adults fatty deposits on the walls of the blood vessels in the form of cholesterol may lead to all kinds of heart ailments. In addition to the foods above the body also needs small quantities of protective substances called vitamins and minerals. They are normally present in a sensible diet. For example vitamins A and D are found in some fatty foods. Vitamin D is important along with the mineral calcium, found in milk, for the formation of bones. Vitamin B is found in the husks of wheat or rice ad vitamin C in fresh fruits such as oranges and lemons. Important minerals such as potassium, zinc and iron are present in traces n most foods too. In addition to regular exercise, a healthy well balanced diet is essential for good health. Life or rather the quality of  life you have is dependent on having good health. A well balanced diet would contain the three main groups of food as well as important vitamins and minerals. The first group of carbohydrates are found in foods such as bread, potatoes and rice. They are essentially energy giving foods which power the muscles and other tissues in our body. The next class of food is the proteins which form the solid part in all living cells. They are commonly found in milk, met and fish, and are necessary for the body to build new cells and repair old damaged ones. For this very reason growing children require a greater intake of the different kinds of proteins as compared to adults. Lastly we have fats which are also energy-living foods but do not give it up as quickly as carbohydrates because their molecular structure is designed to render them ideal as storage foods. As children are much more active than adults they use up more energy for their size and therefore require more energy giving foods such as carbohydrates. To this end fats are unsuitable. Moreover too much of a fatty food intake at an early age may lead to a problem with obesity in later life. In adults fatty deposits on the walls of the blood vessels in the form of cholesterol may lead to all kinds of heart ailments. In addition to the foods above the body also needs small quantities of protective substances called vitamins and minerals. They are normally present in a sensible diet. For example vitamins A and D are found in some fatty foods. Vitamin D is important along with the mineral calcium, found in milk, for the formation of bones. Vitamin B is found in the husks of wheat or rice ad vitamin C in fresh fruits such as oranges and lemons. Important minerals such as potassium, zinc and iron are present in traces n most foods too.

Men Are Aggressors And Women Are Victims

Men Are Aggressors And Women Are Victims Men are aggressors and women are victims is a very stereotypical view might be held by the majority of society and by some of the first criminologists; however criminology has evolved to try and understand how this stereotype has come to be seen as the norm within crime. They also try exploring whether this stereotype is in fact true or whether there are various differences. To understand the part of this stereotype that women are victims we must first look into the role of a victim. The role of a victim is essential in initiating the criminal justice process as the majority of offences which come to the attention of the police are reported to them by victims of these offences; their two roles within the criminal justice system are that of reporting the crime and providing evidenced that the crime has been committed. This role of the victim is different than in days gone by when the crime was controlled by individual and community self-regulation, as crimes were seen to be a private matter between offender and victim and so it was up to the victim and their family to decide if they went to court or not and would play the role of prosecutor rather than victim. Nils Christie (1986) explained how in the role of victim there is an ideal victim such as an elderly woman or a child, both seen as an ideal victim as they are seen as weak and deserving of help and care, on the other hand young men are seen as not as deserving of help and sympathetically and so are not as likely to be seen as true victims. This shows that the stereotype of only women as victims and men as aggressors is not true as it may just be that men are not seen as much of victims of an offence than a woman might be. There are many social variables which determine a persons likelihood to be a victim, one of which is gender. It has been shown from crime surveys that men are in actual fact more likely to be victims of violent attacks but that women are more likely to be victimised in the home. This shows how men can be victims and not just the aggressors who commit the acts, but it also shows how women can also still be victims and that perhaps different genders are victims of different types of attacks. For example men aged between 17 and 32 make up 7 per cent of the population but 25 per cent of all murder victims (Dorling, 2012) this is a greater percentage than women between these ages that are murdered proving how men can be more likely to be a victim than a women in certain crimes. This is true also by the fact that women are more likely to be the victim of reported and unreported sexual offences and are more likely to experience repeated unwanted attention such as stalking than men. However when it comes to a whole number of crimes it can be difficult to make judgements as to whether men or women are more likely to be victims as there are many forms on gendered crime such as forced prostitution and sex trafficking which are more likely to have female victims. A study conducted by the NSPCC in 2009 on people aged between 13-18 found that a third of girls and only 16% of boys had experienced sexual violence (Barter et al., 2009) This shows how girls are more likely to be a victim of this type of crime; although this statistics may not be entirely accurate because some people especially boys may not want to admit to being raped as it is more humiliating because of their gender. The study also showed how 12% of boys and only 3% of girls reported committing sexual violence against their partners (Barter et al., 2009); so this could be used to show how men are more likely to be aggressors; however these statistics are related to specific crimes and not all reported crimes and so are not proof of the men are aggressors and women are victims stereotype. Men as victims challenges the victim stereotype about who can be a victim, the lack of understanding of potential impacts on men this lack of perceived victimhood can have points to the lack of large-scale surveys on male victimisation, although these surveys may not be answered correctly as men could perceive being known as a victim as a threat to their masculinity. This means men may not answer surveys correctly as they do not want to be seen as a victim or they do not see themselves as a victim such as in cases of domestic abuse as if they were attacked by their female partner they may not see it as a real crime as no actual damage was done to themselves. There has been a sort of gender myopia within criminology in which early criminologists did not look into crimes committed by women, Heidensohn (1968) how this exclusion of women from criminology excluded half of society in understanding deviance and that other aspects of women and their lives are of interest to social sciences and that as gender differences are well reported in crime such as men committing more crime on the whole then women why then where they not well investigated. When criminologists did look into female offending they did not go as in depth with male criminology. Cesare Lombroso was an early positivist criminologist who used physiognomy to explain why some people commit crimes creating and anthropological criminology in which crime was thought to be inherited and that criminals could be identified from their physical features and that all criminals had certain physical features in common such as a small or weak chin and long arms. Lombroso penned a book with Guglielmo Ferrero in 1895, The Female Offender in this they tried to explain female criminals. They stated how when a woman does turn to crime how she is a monster and that her wickedness must have been enormous before it could triumph over so many obstacles. They also held the belief like many of their time that women ranked lower on the evolutionary scale than men, so were more primitive and so they suggested that female criminals would not be as visible as male criminals and would show fewer signs of degeneracy than males. So Lombroso and Ferrero stated how female criminality was down to their biology and a female criminal is an abnormal woman but also as they were like a man often more ferocious (Ferrero and Lombroso, 1895). So although early criminologists were aware of female offenders they put this down to the abnormality of a women being manlier and ferocious therefore it is not just a man who can be an aggressor. Further exploration into any other causes of female criminality bar abnormality and masculine traits were not much looked into until the next century after The Female Offender was published. The absence of qualitative research also meant that women were neglected from criminology, they are also seen and represented as helpmates rather than instigators of serious crime such as Ian Brady and Myra Hindley in the 1960s; he was seen as the instigator and she as a manipulated helper in killing and hiding the murders of several children. Some criminological theories attempted to explain female offending such as the learning theories which explain it by the fact male crime was glamorised in the media and encouraged women to commit crime. Because of this lack of thought into female offenders they were often seen as abnormal to other females as a criminal cannot be neutral when the norm is taken to be male and so women are measured to the degree to which they deviated from this norm and if they did offend and thus would be institutionalised for their own protection. Because of this previous treatment many think this leniency has carried on into the current criminal justice system causing the chivalry debate (Pollak, 1950) where a female offender might not be treated or judged as harshly as a male counterpart by a for instance a male judge who is sentencing her for a crime. This thinking of female offenders being abnormal from the rest of women reinforced the women as victims not as the aggressors stereotype and Pollak (1950) talks about this behaviour from certain women meaning them being seen as devious women. Female criminals are seen as twice as deviant as they have gone against the law and also against their prescr ibed gender role; this double deviance has reinforced the stereotype of women as victims so therefore they have not been twice as deviant even though in committing the same acts a man would only be seen as being deviant by going against the law and that his gender role is played along with as deviance is seen as a more male trait and thus males are seen to be more likely an aggressor than a victim. This silence of female offending in criminology could be explained by social gender inequalities, a low public profile as female crime could be seen as the wrong sort of crime, and it could also be difficult to accommodate gender perspectives in traditional criminological theories, the traditional feminisation of victimhood and masculinisation of aggression. There have been several theories and perspectives as to why women are perhaps committing more crimes such as Simon (1993) womens greater opportunities and skills increased participation in labor force and years of schooling, have increased their propensity to commit criminal acts, especially property and white-collar offenses. Adler (1975) explains how women seem to be becoming more violent and aggressive and that perhaps this is why they are committing more crimes. Because of this lack of research into female offenders, feminist criminology emerged in the 1960s and 1970s, as it could not be doubted that female criminals existed and seem to be on the rise as does female delinquency although this could be due to the media sensationalising female offenders there has been a veritable siege of news stories with essentially the same theme girls are in gangs and their behaviour in these gangs does not fit the stereotypical and traditional stereotype (Chesney-Lind, 1997). There are many different sub-sects of feminist theory each dealt with specific problems such as liberal feminism which deals with discrimination. This rise of research into female criminality lead in turn to more exploration and a deeper understanding of male crime and masculinity within crime and the differences between men and women and offending; showing that masculinity although perceived as a male criminal factor could also be apparent in women and that masculinity is not static and can be effected by context. There is also no clear notion of masculine identity meaning that although aggression is seen as a masculine trait that it can be apparent in both sexes and thus the stereotype that only men can be aggressors is false. Feminist criminologys concern is the marginalisation of women as subject matters in other criminological theories, because of the lack of theorising female offenders and then the lack of empirical investigations into the topic. The feminist critique also includes the lack of research into female victimisation and male violence against women and they argued that the majority of attention on how the criminal justice system affects male offenders and not female offenders. They argued that criminology in general held a rather uncritical attitude towards gender stereotypes, leading to the doubly-deviant debate (Llyod, 1995). Works such as Dobash and Dobashs (1992) Women, Violence and Social Change challenged the mainstream ideas around vicitimology and made the various forms and extent of female victims more visible. Feminist critique explores the gender gap apparent within the criminal justice system which went beyond early criminologists views such as Pollaks (1950) chivalry thesis whic h plays upon the existing stereotypical gender roles and patriarchal values to develop a more sophisticated gender analysis. As masculinity is seen in criminology as a male criminal contributor, the feminist criminology critique has allowed for the revealing of the power that underpins masculinity and its effect on the genders such as how males are obliged to live up to their gender role and so any criminal or deviant behaviour could be linked to them trying to fulfil their male role. The feminist approach shows a new side that builds on gender role theory and so helps criminology to move away from strict biological explanations such as those by Ferrero and Lombroso. So masculinity is viewed as an expression of difference from feminism behaviours but masculinity becomes representative of heterosexual power in this way and is normative and valued. So the feminist critique helps to explore gender template roles. Although the feminist critique shows how deviant acts committed by males are an example of men trying to fulfil their male role, this approach also points to a hierarchy of masculine types. This masc ulinity is not only confined to males but masculinity can change meaning over time and so there is no single masculinity. The feminist understanding of masculinity seeks to move past the simplistic stereotype of men as aggressors and women as victims and instead suggests that male identities are all different and that there is diversity this way in both genders. This leads to a questioning of previous positivist biological approaches such as Ferrero and Lombrosos work and other positivist works which try to use on universal explanation for female crime and the idea of crime is maleness as a beginning point. Feminist theory has allowed for the deconstruction of the stereotypical view of men as aggressors or criminals and women as vulnerable and conforming to a victim role. However the most consistent and dramatic findings from Lombroso not postmodern criminology is not that criminals are working classà ¢Ã¢â€š ¬Ã‚ ¦ but that most criminals are, and always have been, men (Cain, 1989). So men in general do commit more crimes then women but this does not confirm the stereotype of men are aggressors and women are victims as there is still room for women to be aggressors and men to be victims. Table 1 http://crimlinks.files.wordpress.com/2012/11/population-in-prison-by-gender.png?w=490h=79 This table shows the population in prisons by gender 30 June 2007 (MINISTRY OF JUSTICE, 2012). Each year it shows how there is a vast gap between numbers of women and men, however this may not necessarily mean men commit more crimes than women but that maybe they are more likely to commit more violent crimes and thus end up in prison as it is a harsher sentence and women may just commit as many crimes but of a different sort such as stealing and not go to prison and be sentenced to community service. Graph 1 This graph (Office for National Statistics, 2013) shows the incidents of intimate violence in the last year among adults of both genders aged 16 to 59, in 2011/12. These figures help to prove the stereotype that women are the victims are not always true as more men (2% more) interviewed reported being victims of violence than women. However 2% more women reported themselves as being victims of initiate violence than men. Literature on female violence usually has two central themes. The first is that even women are just as violent as men this is hidden in some sort of conspiracy as women should be seen as passive and men as the violent gender stereotype a small percentage of violent crime has always been committed by women (Pollock and Davis, 2005). This theory has been quashed by many writers such as Pearson (1997) who provides evidence of women who have killed their own children, helped killers and who killed their husbands and many other examples to show how women are violent and she argues they have always been as violent and predatory as men. This disproves the women as victims and not aggressors stereotype. There are also statistics which back up the women as the aggressors and committers of crime and not just men theory women commit the majority of child homicides in the United States (Pollock and Davis, 2005). However Jones (2009) argues that the women crime waves that seem to be apparent actu ally correlates with womens liberation movements and so women may receive different reactions from law enforcement then previous leading to increases of arrests and thus women crime waves. She also argues that the reason the women as victims and men as aggressors stereotype is still prevalent is due to men fearing powerful women, however her description ignores that women are less likely to murder than men; so the stereotype of men being more likely to be aggressors and so commit crime is true, even though women can too be aggressors. Even though women for some reason, they kill, rob, and assault much less often than men (Pollock and Davis, 2005); this makes it difficult for feminist criminology to figure out why women are less likely to be aggressors than men as no clear unanimous reasons seem to exist. The second theme is that more women are becoming violent than ever before and that numbers of violent and criminal acts committed by women are increasing; said to be due to womens liberation movements changing socialisation. This idea is based on percentage increases in women committing and being convicted of crime however as the numbers of women who commit these crimes are so small it wont take many to seem as though there has been a large increase Schaffner (1999) is one writer who discusses a rise in violent crime among young females uses these percentage increases. But she notes that the percentage increases can be influenced by small numbers; she infers that the rise may be due to females witnessing violence in their own home and on the streets but these factors may not be any different to times gone by when women in the 19th century witnessed these same factors yet were less likely to commit crime. Although men are aggressors and women are victims is a rather stereotypical viewpoint it can be the case given that more men commit crimes and are in jail and thus are aggressors and that women are more likely to be a victim of certain crimes such as rape. However feminist criminologists amongst others have shown how women can also be aggressors and commit crimes, although the reasons for this is not as well known or researched as it is for men. It is also clear from crime figures that men are more likely to be victims than women of certain crimes such as murder. So men are more likely to be aggressors overall but women can be aggressors too and men can be more likely to be victims of certain crimes. So the stereotype of men are aggressors and women are victims does hold some merit when taken as a sweeping statement for all crime but there are certain errors in this statement when we look closer into gender and crime.

Guns in the Cockpit Essay -- Terrorism Airlines Security Safety Essays

Guns in the Cockpit On the morning of September 11, 2001, four airplanes were hijacked and two of them, brought the collapse of the World Trade Center towers in New York City. As a result of these attacks on the United States, airports have come to the realization that the only way to prevent another hijacking is by strengthening the security on aircrafts through the cockpit. In order to secure the cockpit and ensure the safety of the passengers on board, guns were introduced as a possible solution in the event of an emergency situation like those that took place in September of 2001. The Transportation Security Administration head John Magaw, announced the administrations position that they are against guns in cockpits and a pilot should give full, undivided attention to flying his plane. He believes that pilots can use their plane as their line of defense by landing it as quickly as possible and conducting in-flight maneuvers to keep the hijackers off balance (MSNBC 3). John Magaw believes that pilots have to make use with what they have. Captain Tracy Price, head of the Airline Pilots Security Alliance who supports equipping the cockpit with guns, stated, We advocate arming airline pilots with firearms to provide a last resort, final line of defense of passengers, crew and innocent civilians on the ground, in a press conference in Washington D.C. (Pilots 1). She believes that the pilots need more than just their own plane as a weapon against a hijacker, but a gun as well. But in truth, both of these opposing sides are working toward the same goal, to secure the cockpit and making the flying of an aircraft a safe experience for all of those on board. In the events that took place on September 11, the future terrorists... ...daily.com/news/article.asp?ARTICLE_ID=28406> House Oks guns in cockpits. July 2002. MSNBC News. 13 Nov. 2002 Senator calls for arming pilots. Jon Dougherty. Mar. 2002. World Net Daily. 13 Nov. 2002 House votes to allow guns in cockpit. July 2002. CNN. 13 Nov. 2002. Drawing a bead on guns in the cockpit. Elliott Hester. Sept. 2002. St. Petersburg Times. 13 Nov. 2002 Press Conference with Senator Robert Smith (R-NH); Senator Conrad Burns (R-MT); and Senator Barbra Boxer (D-CA). Press Conference or Speech- LEXIS NEXIS (search engine) 10 Wed. July 2002. Federal News Service. 10 Nov. 2002

Jasper Jones Essay Essay

Introduction Although fiction texts are simply narratives, they can also reflect a particular time and place. The novel Jasper Jones written by Craig Silvey follows the character of Charlie, the thirteen year old protagonist, who is forced to rethink his traditional notions of right and wrong, through his friendship with Jasper Jones. The novel highlights Australia’s attitudes towards foreigners and Indigenous people. The small country town held strong beliefs about the value of sport but also the lack of education. Jasper Jones is marginalised in society due to his indigenous background causing him to be the first to be blamed for any matters of trouble. In the novel Jasper Jones written by Craig Silvey the dominant beliefs of society and racist attitudes towards indigenous people are reflected. ‘He’s the first to be blamed for all manner of trouble.’ As Jasper is indigenous he is being stereotyped as being a troublemaker. This puts the reader in a position to picture him as exactly that and might cause Jasper to act up like that. The readers consider Jasper to be questionable and unreliable. The town’s pre judgements of Jasper and his bad reputation cause him to be blamed for crimes he often does not commit. ‘Jasper jones is right. Of course this town will blame him.’ Through Charlie’s narrative point of view we are given an insight in to what his thoughts on this issue are. Of course the town will immediately assume the death of Laura was him. Jasper is being judged unfairly. Readers are put in a position to understand the town are hypocritical and judgemental of Jasper even though he has done nothing wrong. The town hold these assumptions based on his Indigenous background. The white dominated small country town in Australia highlights the lack of value placed on multiculturalism as shown through the treatment of the Lu family. In the novel Jasper Jones written by Craig Silvey the mistreatment of foreign cultures is evident in Australia 1960’s. ‘But Sue Findlay hadn’t finished. Jabbing her finger, she screeched the most horrible words, the nastiest things imaginable, her voice uneven with tears, her eyes crazy.’ During the time the book was published the Vietnam was happening and many  Australians had been sent over to fight. Sue Findlay has been used as a representative of the town as Mrs Lu is picked on and marginalised by the town. Sue is blaming Mrs Lu for the conscription of her son in the Vietnam War, as she was Vietnamese. It focuses on the issues of racism present in Australia society during the 1960’s. ‘I can hear them shouting: Red rat! Fucking red rat!’ These extremely racist and derogatory comments made about the Lu family reflect the racists attitudes held by the citizens of Australian during the 1960’s.the towns’ people were very abusive and did not accept any success associated with the Lu family very well. It clearly shows their lack of value placed on multiculturalism and respect towards others. Australia had a very critical attitude towards foreigners. The small Australian country town represents the dominant beliefs of 1950’s Australia regarding masculinity and sporting ability. In the novel Jasper Jones by Craig Silvey highlights the social issues associated with sport and culture. Charlies’ lack of sporting ability makes him a minority and highlights the value of being good at sport and also the lack of value towards academic achievement. ‘I’m lousy at sport, and better than most at school, which garners me only ire in the classroom and resentment when report cards are issued.’ Charlie is picked on at school merely for his intelligence. Charlie receives goods grades and is intellectual rather than athletic. In the town of Corrigan where sporting ability is highly valued he is somewhat viewed as an outsider. Sport is the social currency. Their hierarchy based on their skill with a ball. ‘They’ll surround him and scruff at his hair in celebration, they’ll applaud and pat his arse, but once the game is over, the pattern returns.’ Jasper although is looked down upon due to his Indigenous background is viewed as any other normal person during a game of football. It is evident that in the Australian 1960’s, the society held the value of sport higher rather than their views on Jasper and his background and their racist attitudes.

Advertising Uses Essay

Advertising: Information tool, manipulation tool, or Beyond? The impact of advertising in our society is a fiercely debated topic, and has been ever since its conception in its most basic form. Advertisers make their ads stand out by using humor, ongoing story lines, unexpected dialogue, unusual techniques, attention-getting spokespersons, or simply by repeating the ads so often that people can’t help but remember them. According to the majority advertising is a form of communication that typically attempts to inform or persuade potential customers to purchase or to consume more of a particular brand of product or service. This is not a surprise, advertisements are everywhere. Society is so used to it that they just see it as a tool for letting others know about a product. The majority sees advertisement as an information tool. Unfortunately advertising doesn’t have that purpose anymore. According to Chuck Blore said: â€Å"Advertising is the art of arresting the human intelligence just long enough to get money from it†. Just until the 1800’s advertising was an information tool, then it became a manipulation tool because of mass production during the industrial revolution. Everything stayed the same until the 21st century. This century had changed the whole concept of advertising, now advertising is something beyond information or manipulation. Advertising is a tool to create costumers (yes, create!). Now publicists create needs, preferences, beliefs, points of views, and everything they need to get money without measuring their acts. Advertisers are changing customers’ true desires instead of selling their products to the ones who needs them. Advertisers create needs. Its not true that every time someone sees a Burger King ad he/she is hungry, its just part of the advertiser’s job. They make every ad incredibly appealing so that everyone who sees it believes that he needs a burger right away, or at least something to eat. Haven’t you noticed that those kinds of ads are always close enough to the respective restaurant, and it’s not just in the food business that advertisers create needs? They do it in every opportunity they have, such as apparels, technology, etc. Advertisers create preferences. They build desires and preferences every time they have to present a product that isn’t for everyone. Advertisers show products as unique and incredible. The costumers believe they need them right away. What advertisers do is create an image of a product that will make costumers buy it without thinking it twice; it will create such a huge desire for that product that costumers will feel the need for buying it even though it can be a product that they wouldn’t be interested before the ad. Advertisers create beliefs and points of view. They do everything for achieve their selling goals; they don’t care about the costumer real desires. Advertising is in such a position that it can make costumers change the way they see themselves, the way they see others, and they way they feel about their lives. In this case there are examples such as all the commercials with models that make costumers feel insecure with their bodies (no matter the gender). Also ads that insist with the idea of getting thinner with machines or pills â€Å"without doing exercise† making costumers believe that everything works. Advertisers create perceived difference and make them feel that a particular product is different. Most of the time the difference is simply the audience the company wants to target. Unfortunately one of the biggest consequences of abusive advertisement is that most of the advertisers are targeting kids affecting their way of thinking and all their interests. Kids fourteen and under spend an estimated $20 billion a year and influence purchases by parents, grandparents, and others to the tune of $200 billion a year. As a result, advertisers spend big bucks to reach kids: an estimated $800 million for programs alone. Experts say that children are particularly vulnerable to the persuasive effects of advertising, especially television commercials. â€Å"Kids are the most pure consumers you could have,† says Debra McMahon, a vice-president at Mercer Management Consulting. â€Å"They tend to interpret your ad literally. They are infinitely open.† The child as in-house salesperson is a powerful friend to advertisers. Because of this, some advertisers are very concerned with the society, because a lot of advertisers are just trying to sell the product witho ut limits. They don’t think about the audience that can see their ads. Advertising has become really intense during the past years. They are trying to sell their products or services without a limit, without respecting the costumers. It should be controlled, definitely. Advertising, too, should be held to the truth, as many people take it at face value and ingenuously believe all or most of what is said. That’s why there are associations promoting responsible advertising like the International Advertising Association (IAA) and Advertising Educational Foundation. Also there are advertising ethics that are being discussed, ethics that should be present when an ad comes out for the rest of the world. Advertising should be more socially responsible, because advertising is just one of the most important social influences in a capitalistic economy, like ours. And using media as its vehicle is a pervasive, powerful force shaping attitudes and behavior in today’s world. As the media grows, the number of advertisements increases everyday and it plays a substantial role in people’s life because we are bombarded with thousands of advertising messages daily. The industry should concentrate more on the advertising ethics, and how to satisfy the consumers, instead of manipulating the consumer into buying their product, misinforming, tricking people for their own financial gain and creating negative social impacts. Advertising must be truthful, not misleading, ambiguous, or make wrong factual claims that can get consumers to buy inferior products thinking these products can deliver more. Advertising should be creative, and who says you can’t direct your creative abilities towards projects that aim to do good? Advertising should be responsible, so that it helps to contribute a positive effect on our society and the environment. I do not wish to see advertising eliminated from the contemporary world, because it is an important element in today’s society, especially in the functioning of a market economy, which is becoming more and more widespread. I do wish that the world of advertising change and can be limited to be used as an information tool, not manipulation or â€Å"beyond that†, and hopefully in the future we’ll have the chance to see on magazines, billboards and TVs ethical and responsible ads, because as Chris Moore said once â€Å"Advertisers are in the busi ness of communicating with thousands, even millions, of â€Å"others† all the time. That gives us thousands or millions of chances to practice what we believe every day. And try to get it right†. References Day, Nancy. Advertising: Information or manipulation? Enslow Publisher, 1999. Scivicque, Christine. December de 2007. February de 2011.