Project Management Essay - 1644 Words

Project Management The Project Manager has some tasks that have to be carried out, he/she is responsible for the full project. The Project Manager has to make the best use of all the resources so the project can be completed successfully. The project Manager sets the boundaries for the project, such as schedules and what is done and when it has to be completed. There are various tasks the project manager is responsible for such as: 1) Time and resource allocation and management 2) Setting up a team structure, specifying responsibilities, lines of command and reporting 3) Motivating the team, and establishing communication channels 4) Project planning, scheduling and progress control 5) Managing and controlling change to the system†¦show more content†¦A type of advertisement of what is needed to fill the post will have to be drawn up then advertised, internally and externally through national, local and technical press or other media. People who are experienced, loyal, motivated, with good team spirit and have ambition are desired. Personal recommendations, Interviews, aptitude, references and psychometric testing are methods that can be used to select the right individual. The individual does not have to be a great manager as they can sent on various courses to improve their managerial skills. The person might have the majority of the attributes required but no knowledge in the task that needs caring out. In the event that no suitable person is found to lead the team the project might have to be carried out by external contractors. The Project Team The number of people in the team would depend on the size of the project and nature, the skills from the individuals that would be needed to complete the project. The project team would also have sub teams specialist in their field. A project about implementing a new computer system would require IT specialist staff, user representatives. Teams are brought together at the start of the project as it allows them to become efficient due to good communication. The selection of the project management team can be a very difficult process, because the teamShow MoreRelatedProject Management : Projects Management902 Words   |  4 PagesProject Management Project Management. What does the words Project Management mean and what are the steps to managing a great project. If we break down the two words Project Management it is defined on dictionary.com as â€Å"The process of planning, organizing, staffing, directing and controlling the production of a system†. As shown in the website Project Insight there are multiple different steps in the project management roll such as project scope, life cycle, objectives, assumptions, constraintsRead MoreProject Management and Project Management It3115 Words   |  13 PagesExamination Paper: Project Management IIBM Institute of Business Management Examination Paper Project Management Section A: Objective Type (30 marks) †¢ †¢ †¢ This section consists of multiple choices questions and short answer type questions. Answer all the questions. Part One questions carry 1 mark each and Part Two questions carry 5 marks each. Part One: Multiple choices: 1. During _________formal tools and techniques were developed to help and manage large complex projects. a. 1950s b. 1980sRead MoreProject Portfolio Management : Project Management1432 Words   |  6 PagesProject Portfolio Management (PPM) is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key characteristics. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals ― while honoring constraints imposed by customers, strategicRead MoreProject Management, Project Communication, And Project Stakeholder Management797 Words   |  4 Pagesareas of project management that stood out while taking this program. Project integrated management, project communication, and project stakeholder management. A discussion on how they are executed will be presented. As more courses were taken during this project management graduate program, many of the project management concepts became clear and revealed more of the interdependencies and intricate dynamics that are required for successful project management. Stakeholder Management Project StakeholderRead MoreProject Management : Project Integration Management1236 Words   |  5 Pagesâ€Å"Direct and Manage Project Execution is the process for executing the work defined in the project management plan to achieve the project s requirements/objectives defined in the project scope statement† (comp. PMBOK3, p. 78). The Project Manager helps with the execution of the planned activities, sometimes with the assistance of a project management team for larger projects. This occurs during the execution phase of the project. Figure: Phases of a project When we are completing the work assignedRead MoreProject Management Msc. 7Pjmn009W Project Management Project.1391 Words   |  6 Pages Project Management MSc 7PJMN009W Project Management Project Author: Maria Chico Garrido Date: 06 March 2017 Version: 1.1 Project type: Academic Preferred Supervisor: Proposed Title: How does the use of formal project management methodologies in complex Home Automation projects contribute to project success? Main Deliverables/Milestones: Deliverable Date Project Mandate 09 March 2017 Project Brief: In depth literature review of formal project management methodologies and project success. BackgroundRead MoreProject Management1510 Words   |  7 PagesSystem. You are the project manager on a project to construct a flyover in the city to ease traffic congestion. Flyover construction should cause minimum disruption to the traffic until it is complete. Ensuring safety of the commuters and workers at the site is the responsibility of your company. The date of completion of the project is six months from now. This date cannot be extended because of an upcoming international summit in the city. To achieve the overall project time lines, the followingRead MoreProject Management Project And Change Management1940 Words   |  8 Pages Paper on project management in smart voice project Sohail Kamdar Project and change management Table of contents Name of the topic Page No. Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4-5 View point of project management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Outlook of the project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5-6 Milestone inventory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6-7 WBS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Plan of project management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7-9 Cost savings plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreProject Management1713 Words   |  7 PagesProject Management The Project Manager has some tasks that have to be carried out, he/she is responsible for the full project. The Project Manager has to make the best use of all the resources so the project can be completed successfully. The project Manager sets the boundaries for the project, such as schedules and what is done and when it has to be completed. There are various tasks the project manager is responsible for such as: 1) Time and resource allocation and management 2) Setting upRead MoreProject Management1015 Words   |  5 Pagesor renewed interest in the field of project management? IT is growing at a rapid rate and with that growth demands people to manage this growth. People I think are more trained to be project managers and also there is new software that helps tremendously with the management part of the tasks. So demand is up, skilled workers are up, and the cost benefit is there for this renewed interest. 2. What is a project, and what are its main attributes? How is a project different from what most people do

Analysis Mary Shellys Frankenstein and David Fincher - Free Essay Example

Sample details Pages: 3 Words: 1046 Downloads: 8 Date added: 2019/04/12 Category Literature Essay Level High school Tags: Frankenstein Essay Did you like this example? There was a young boy who father was a drug addict and always in and out of jail. One day the young boy mother took her children and moved somewhere where his dad couldnt find them. He was a very abusive dad especially toward the young boy mother. Don’t waste time! Our writers will create an original "Analysis Mary Shellys Frankenstein and David Fincher" essay for you Create order Now the mother is a single mom of three girls and one boy. By the age of 12 years old the boy lived a criminal life outside of his mother home. Skipping school, getting in trouble at school everyday, and got into a gang. Eventually he drop out of school and was always in and out of jail. His father absent in his life caused a emotion effect on him. He didnt know how to deal with his emotions. In these two films Frankenstein directed by Kenneth Branagh and written by Mary Shelly, and Fight club directed by David Finchers and written by Jim Uhis. If we take a deeper look at the characters in Frankenstein and Fight club we might understand their outrageous behavior, of Tyler Durden and the creature played Robert Dinero, was a result of their father absent and neglect. The characters, the theme, and the visual elements of these two movies was overall great. Taking a look into Mary Shellys Frankenstein the creature was given life than abandon after he was created. My viewing on Frankenstein is just like a father in real life a father absent takes a effect on a male. Even thought the scientist Frankenstein wasnt the creature birth father he was his creator. In the creature eyes he was his father because he gave him life. Just like in real life a male who does not have their father in life their life to teach them how to love, and deal with emotions. The creature did not know how to deal with his emotions because he was never taught how to. The creature has hurt and killed people all because his father abandon him it left him with a emotional effect. There was a part in the movie when Frankenstein dies the creature was weeping hard. When ask by a man why do you weep the creature replies he was my father. All the creature ever wanted was to be loved and accepted by someone. In the film fight club just like in the character in the Frankenstein movie the character Tyler suffer from emotional effects. His father absent lead him to live a life of crime. Today society we have a lot of single mothers raising their childrens alone. In the movie Tyler mention his dad left when he was six years old. A women can not teach a boy how to be a man. We have a generation of man raised by women. Tyler did not know how to deal with his emotions because he didnt have a man to teach him how to deal with certain emotions. Because of the absent of his father and not knowing how to deal with his emotions. He created a alter ego in his head that displays his strong side. When ask if can fight anybody who will it be he replies back I will fight my father. That lets you know that his father being absent affected him in his adult hood. The theme of the movie is isolation both Frankenstein the scientist and the creator were victims of isolation. The scientist suffer from isolation when he isolated himself in his lab. He didnt reply back to any of the letters his family send him. His wife came to check on him because she was worried that something was wrong. When she arrives she finds him in his lab. He send her off told her to go back home he needed to be alone for his research. He chose his research over his family. The creator felt isolated because he could not go around people. People feared him because of the way he looked they were afraid of him. The creator is the only one of his kind, so he feels very isolated. Also the theme for the movie fight club was isolation. Tyler suffers from insomnia and dissatisfaction of his life. During the beginning of the movie Tyler does not have any friends. He attends support groups meeting just to feel some type of human connection. He did not have a life outside of work thats why he attends group meetings. The visual element of Frankenstein movies was the close up on the creator as he weeps over Frankenstein body. The way the camera zooms in on the creatures face as he tells the man he was my father. Zooming the camera in on the creature face does not forces his emotion on us. Looking at the hurt in the creator eyes as he weep all he wanted was to be loved and accepted by his creator. This moment in the film we start to feel sympathy for the creator. Likewise the visual element in the film fight club was when the camera flashes pass the city streets to survey project mayhem. The scene also shows all the destructive equipment laying in the underground parking lot. The sequence of the scene was a three dimensional composition of a hundreds photographs of Los Angeles and century city. The final scene of the explosion of the credit card building blowing up and collapsing. This scene was designed by Richard Bailey he worked on this scene for fourteen months. In the final analysis, Frankenstein and Fight club was a great movies to watch. Both movies shows the emotional effects of how a fathers absent can cause destruction in male lifes. The directors of both films did a awesome job with these movies. I thought I was not going to be interested any of these movies because of how long ago they came out. I was wrong both of the films were gave you different kinds of genres. Frankenstein film gave you gothic fiction, science fictions, and horror. While fight club gave you action, drama, and black comedy. Overall the films was really good movies to watch I will give both movies five out of five stars. No, neither one of the directors won any awards for their movies, but they was great movies.

Greek Myths And Stories Serve A Greater Purpose - 1799 Words

Greek myths and stories serve a greater purpose than to simply entertain someone. These stories also serve as a way to teach important lessons and explain the history of certain things. Although the Epic of Gilgamesh, The Illiad,The Ramayana, and the Golden Compass are all very different they all have similar aspects that connect the stories and serve a greater purpose. These myths and stories serve as an insider into what it was like to live in that specific society. Myths allow us to learn what was not only expected of the citizens but also what was considered normal during this time.Myths teach us important life lessons and practice that instill better characteristics in those that hear them. Even thousands of years later these stories continue to influence our society and help to shape future generations to come. The Epic of Gilgamesh gives a great insight into the culture and society of Mesopotamia. This epic serves as a way to show the progress human nature makes over time. For example, in the beginning of the story, Gilgamesh wasn’t the best person, he was hated by a lot of people. â€Å"the men of Uruk muttered their houses,†¦His lust leaves no virgin to her lover,neither the warrior’s daughter nor the wife†(Gilgamesh,2).This quote shows how the citizens aren’t happy with Gilgamesh. Throughout his journey he was able to progress and become a better person with the help of Enkidu, â€Å" Bitterly Gilgamesh wept for his friend†(Gilgamesh,21)this quote shows how with EnkiduShow MoreRelatedHeracles: The New Jesus Essay1280 Words   |  6 Pages Most mythologies contain borrowed aspects from older accounts of the same stories. Myths serve to answer the questions mankind was and is unable to answer simply. Because of the yearning for knowledge mankind has always held, those who were looked towards for answers often had similar explanations based on what they were once told. This sharing of information has given historians an array of mythologies from across the world that can be placed on a semi-clear time line as they adapted and partsRead MoreCultural Heroes Essay1029 Words   |  5 PagesThe lit erature of a culture is a reflection of its beliefs. This is true of its mythology. In a fantasy setting, the qualities that a society exalts in a protagonist, here the hero of the myth, can be fully manifested, without being restricted by reality. Although these qualities differ, the principle remains the same throughout these cultures. Despite the differences chronologically and geographically between India, ancient Greece, and modern America, their heroes are similar in their superhumanRead MoreMyths According to Joseph Campbell1161 Words   |  5 PagesKevin Gerbier What is a myth? When one thinks of a myth perhaps one thinks about a story being told by the fire, or a dramatic tale about an invincible hero, or perhaps a cosmological occurrence that caused everything to be. Personally, when I think of the word myth, I think of the ancient Greeks or Romans with their many gods and goddesses; however, to most, the story being told by a myth is simply that, just a story. To most the term â€Å"myth† has been confused for a legend or folklore. TheRead MoreMyths Serve Four Basic Functions Essay2086 Words   |  9 PagesJoseph Campbell informs readers that myths serve four basic functions to humans individually and to society as a whole. The first of these functions is mystical. According to this function, myth provides us with the opportunity to experience the amazement and wonder of the universe. Campbell informs us that myth opens up â€Å"the dimension of mystery† (p. 38), and this mystery is what causes us to be amazed and awe struck with the Earth and with ourselves in relation to the Earth and the universe. ThereforeRead MoreThe Symology Of Autochthony, By Vincent Rosivach1013 Words   |  5 Pagesthreefold theory which places the development of the idea of autochthony much later than commonly attributed. His most powerful argument centers around the etymology of the word, providing a proper, thorough analysis of how the root-prefix is used in Greek to mean numerous things. The political argument Rosivach makes near the end of the paper makes sense on the surface, but ultimately ends up being unsatisfactory – raising numerous important questions about Athenian citizens and how they viewed themselvesRead MoreClassical Tragedies And Romantic Tragedies2060 Words   |  9 Pagesthe audience in sensations of pity and fear and bring forth catharsis, purging the body of these emotional humors and to bring forth enlightenment in the mechanics of man made gods and men. However it is safe to say that in this current era, the stories of kings and gods are no longer relatable. To understand how modern tragedy as a dramatic genre has changed, one must delve into the history of both Classical and Romantic eras to show that it’s evolution has been dependent on the needs of the peopleRead MoreMary Shelley s Frankenstein 1646 Words   |  7 PagesMary Shelley’s Frankenstein is a mishmash of stories within stories within a story, and several other texts are referenced within this amalgamation of literature. The intertextual links made in Frankenstein help to provide the reader with a greater insight into the mind of Mary Shelley and her most famous work. References to the text Paradise lost and Greek mythology in the development of characters adds depth to a tale of creation and destruction, causing the questions Shelley asks about humanityRead MoreThe Educated Imagination: Chapter 5 Essay850 Words   |  4 Pagesï » ¿The Spectrums Purpose The fifth chapter of The Educated Imagination, â€Å"The Verticals of Adam† by Northrop Frye, explains his feelings about the necessity for children to be exposed to some fundamental texts in the literary spectrum in a certain order to best enable them to understand twentieth century society. The understanding of the Christian Bible, and Greek/Roman mythology are said by Frye to be key factors in how a child will interpret future literature. It is noted by Frye that the bibleRead MorePlato, The, And The Myth Of Er1757 Words   |  8 PagesIn 399 BCE, nineteen years before Plato transcribed Republic, classical Greek philosopher Socrates was formally put on trial and executed on the citation of two â€Å"impious† acts: having â€Å"failed to acknowledge the gods that the city acknowledges† and â€Å"introducing new deities.† These two recognized accusations, and the punishment that Socrates paid for them through a poisonous hemlock-based liquid, was witnes sed by his student, Plato. Plato was inspired to later write Socratic works and dialogues dedicatedRead MoreAnthropomorphism in Greek Myth Essay2304 Words   |  10 PagesPaper #1: The role of anthropomorphism in Greek mythology. God created man in his image, and man, being a gentleman, returned the compliment. -Mark Twain In his beginning, man was part of nature. He knew little about the causes of natural phenomenon and certainly knew of no way to control them. This is perhaps the reason for his creation of ritual and later religion. As man evolved he began to consider the possibilities of gaining some type of control over his environment. If nature

Strategic Management Tools and Techniques

Question: Discuss about the Strategic Management Tools and Techniques. Answer: Strategy Strategy in a business refers to the plan in any organization, in such a way to accomplish the goals. It also refers to accomplish the goals in time with a proper planning. Need of strategy Strategy is important for every business. A company without the strategy does not have its defined goals and therefore it will not follow a right path to obtain its goals. Without strategy they will get away from their task and will become uncompetitive. Basically strategies are the different ideas which are created by the company to do work in a proper manner. Like in Air Asia, their strategy was to use the low airfare to attract more customers (Bradley, 2017). So, they have made plans to how to reduce the air fares. These types of plans are referred to as strategies. Organizations functional level strategies In an organization, plans are prepared to gain in the field of the production, grow financially and satisfy the customers. These are prepared separately and function with respect to their individual unit like in production plans are prepared regarding raw materials, execution and assembling. So, therefore plans are prepared according to the work and to achieve the goals. In an organization like Air Asia their strategy initially was to ensure a low airfare airline. They started with the aim of reducing the airfare. They had made plans to do so, by reducing the cost per average seat. Therefore, at the starting they were having 51000 passengers a day with 54 fleets. Their fare was 50 Ringgit which was less than $ 15 (Casadesus-Masanell Ricart, 2009). This has been the lowest airfare ever offered in 2007. This strategy of low fare helped them to rise, as a proper plan was made and was accomplished in a proper manner. After that their main aim was to focus on increasing their fleets. The y have almost tripled their fleets in 2014 by gaining 180 planes. Strategic Management Strategic management is basically management of the customers within respect to customer needs, satisfy those needs, satisfy customers with respect to prices and developing strategies to do so. Therefore, the managers of the organization, look for the different techniques and make plans to achieve the goals. Management provides the direction, so as the policies should be implemented (McGahan McGahan, 2006). These policies help in good organization performance. Organizational performance is the main part of the strategic management. Therefore, strategies are made to improve the organization performance. Strategic management had played an important role in Air Asia. Initially they aimed at reducing the airfare per passenger. After that the aim was to increase the number of fleets and number of passengers. From 2007 to 2014 the aims were accomplished and there was an impressive growth of the Air Asia in that period. Strategic management has played an important role in the growth (Anna, 2015). Strategic Planning Strategic planning is the process in which an organization determines what are its main goals and do the planning to achieve these goals. Planning helps in analyzing of day to day work and helps in doing the work in a proper format. It helps everybody in understanding the common goal of the organization. It gives a clear view of the goals and the policies of the company which are made for the good organizational performance (McIlquham-Schmidt, 2010). Like as in Air Asia, a proper plan was made and the work is done according to that plan. Planning is the initial and most important part in making and growth in a company. Strategic Agility Strategic agility is defined as the ability of the companies to be competitive and adapt new ideas and innovations in the company to create new products and to satisfy customers according to their needs. The need of competitiveness comes from the surrounding environment in which the company is working and what is the main aim or the goals of the company. The surrounding or the same level of company gives a competitive environment and new innovations help the companies to get upgraded. Strategic Agility helps in the survival and growth of the company (Mavengere, 2013). Organisations' competitive advantage A competitive advantage is an advantage gained by a company over its competitors by providing them similar things or similar products at lower prices. This gives an advantage to a company over the competitor company. This advantage will give growth to the organization. Therefore, for the successful expansion of the business, the organization has to gain some advantage over the competitors to build up their customers. It is a single key constituent to the company success and provide a greater advantage to the company. A similar to that of Air Asia has given its customers the advantage of low fare. It has the lowest fares with its competitors in the market with similar benefits and services (Gautam Singh, 2009). So, the expansion of the business was very rapid in the case of Air Asia. In 2007 they had only 54 fleets and in 2014 it became 180, so the expansion was very rapid due to the advantage given by Air Asia. Sustenance of competitive advantage The competitive advantage is sustained as long as the competitor company does not get that advantage. If other companies also get the same competitive advantage the sustainability comes into doubt. But, if the other competitors simultaneously get the same advantage, but the benefits of that company are not similar then the advantage will sustain. The competitive advantages are sustained if a firm has a firstly valuable product in less price or we can say that the similar benefits to its customers in same price. Therefore, it will gain an advantage and will not have any threats from its competitors (Popa Dobrin, 2011). The second will be the product or the benefit is rare among the competitors. Thirdly, the benefit could not be copied easily. And lastly, that there should not be any other substitute for the similar benefit or the product. If these benefits are incorporated by the company the advantage can be sustained longer. Likely to that of Air Asia, it had a unique and rare advan tage to its competitor Malaysia Airlines. The fares to the Air Asia, was initially in 1996 was not that much lower. So initially it does not gain any advantage, but later in 2001 it reduced its fare, which was a considerably low as that of the Malaysia Airlines. This made a competitive advantage for the Air Asia. There were similar benefits given to the passengers as that of Malaysia Airlines but at a lower cost. So, the advantage sustained as no potential company took over the similar advantage of lowering the price as that of the Air Asia. Organizations Environment: Internal and External Analysis Organization environment consists of both external and internal factors. These factors are important to analyze the present problems and the future success of the organization. These are important to determine the factors which will be responsible for the growth and success of the company. Basically, this analysis plays a very important role in the growth of the company. The analysis helps us to determine the internal as well as external factors that will help in the growth of the organization. Internal analysis This analysis helps in the scanning of the internal environment of the organization. It refers to the interaction between the employees, managers, head of the company. Meetings and discussions are used to analyze the internal environment of the organization. Internal environment helps in evaluating the capabilities and competencies. It also helps in looking forward to the strategies, goals and developing innovative strategies to accomplish the goals. It gives the organization a platform to identify the weakness and strengths of an organization and to focus on the strategies which will help overcome the weaknesses. Therefore, internal analysis helps in following ways: Identifying the weakness and strengths of the organization. Helps in determining the capabilities of the organization regarding the current market opening. Evaluating the efficiency of the company. Identifying the area which can give the company advantage over the competitors (Andrei, Claudiu, Gabriela, 2011). Air Asia initially was at a loss as the key feature in their marketing was the only the difference between the fare. But the difference was not most effective to attract the customers. Therefore, by analyzing the key factors and by making the best strategies, Air Asia became one of the best used flights. By lowering the airfare it has gained the competitive advantage and so does the growth. External environment analysis Due to the competition the external environment becomes one of the most important feature to analyze. As working in the similar area, it is important to determine the needs of the customers and to work on that for gaining the competitive advantage. The external environment is dynamic and therefore analysis is very important so as to maintain the position in the market. Organizations have to be aware of the external environment and have to determine the threats that are from the competitors who can acquire the market. External analysis consists of the factors that include competitors, customers and resources (Pakkanen, 2012). Competitors Due to the increase in the competition, it is necessary to identify the competitions of the organization. The competitors are the organizations who deal in the similar products or similar services in the same market area. For an organization, it is important to analyze the skills and size of the competitor. This will help in gaining the advantage over the competitors. Customers Customers are the most important and critical aspect of an organization. Customers should be most valuable for an organization as they are the ones with whom the organization is growing, so the organization should satisfy the needs of the customers. Customers focusses mainly on the lower price of the product or services in lower prices. An organization has to work on the similar grounds to make or to provide services at lower prices to satisfy the customers (Munich Personal, 2017). Also, they should design, user friendly and innovative products or services to attract the customers. Resources An organization depends upon the availability of resources for its working these resources are financial, raw materials and skilled employees. Financial resources provide an operational support to an organization. For a new growing organization, it is important to have financial support so that it could add up the resources to grow. Every organization requires raw materials for making the products and providing services. If the supply of the materials is barred, then it is difficult for an organization to provide service to the customers. Raw materials include subparts, work sent on the lease or the space occupied on lease. Also skilled workers are important so as to increase the growth of the company. As the competition increases the new trends in the market comes. Therefore, to innovate new products and to provide services efficiently skilled workers are very important. Similar to Air Asia, the external and internal factors have affected a lot. Internal factors were like developing strategies for reducing the fares and providing the customers the best services. Whereas the external factors were the political factors like a Malaysian government was supportive to Air Asia in domestic routes. So this acted as a support from the external environment. External factors like competitors like Malaysia airlines was having its fare higher. So, this factor also helped Air Asia to grow by keeping their fares low. Generic Strategy applied on Air Asia Generic strategy is given by Porter so that a company can use them to gain from the strategy. This strategy is based on low cost, focus and differentiation. Low cost strategy involves the lowering of the cost of services or the price of the product. Differentiation focus on the innovation that is different in terms of technology in the product or innovation in the service provided to the customers. Whereas, focus strategy is based on entering the market by concentrating on its resources (Budhiarta, 2009). However, the generic strategy applied by Air Asia focuses on the cost of the services provided by the organization. Air Asia was the low cost airline originated in Malaysia. In the year 1996, the airfare of Air Asia was not much differentiating as compared to its competitive airline that was Malaysian Airlines. Then, the Air Asia undergoes a major transformation that turned into a low fare airline with high profits from a non profit airline, It adopted the low cost generic strategy. Air Asia was inspired by an Irish airline called Ryaniar which was a low fare airline. After that in the year 2001, the air Asia reduced the fare of its airlines and it was about $ 15. This made a great change to the airlines. At that time Air Asia had 54 fleets with 51000 passengers travelling, but the fleets increased to 180 in the year 2014. The Air Asias revenue model was based on relatives and visiting friends and small business travelers. The revenue formula followed the low fare approach. Only online bookings were done on the internet only. And to enhance simplicity ticket less travel was the main focus. The competitor of Air Asia was Malaysian Airlines, whose fare was quite high with respect to that of Air Asia. So, the Air Asia took the advantage of the competitors so as to take control over the market. Air Asia was lowest airfare airline in the year 2007 and has recorded a good profit. Michael Porters Five forces Michael five forces analysis the competition in the market. Here is Porters five forces analysis on AirAsia. This tool was developed by Michael E Porter in 1980. It is the analysis of the forces that affect the competition in an industry and its profitability. The forces are as follows: Bargaining power of supplier (Weak force) Bargaining power of buyers (Moderate force) Level of competition rivalry (Strong force) Threat of substitutes (Moderate force) Threat of new entrants (Weak force) Suppliers affects the business through the availability of the raw material. Raw material for Air Asia is a land on lease, services provided by the airlines, etc. So, it is useful to tackle the suppliers influence on industry environment. Due to the some external forces the weak bargaining power of the suppliers is created which are large population of the suppliers, moderate size of individual suppliers and high overall supply. Due to the high competition in the area of suppliers the organization is least affected from individual suppliers. Therefore, moderate size of individual suppliers does not affect the business because of moderate influence. Therefore, this element of the Five Forces Analysis shows that Air Asia experiences only a weak force representing the bargaining power of suppliers (Afshar, 2013). Customer directly influences the business, so this element of the force shows that how important customer preferences is important for a business. It also determines the competitiveness of the industry. There are external factors that contribute to the bargaining power of the customers. These are low switching cost, moderate substitute availability and small size of individual buyers. The cost is a main factor. Low switching cost enables a customer to take services from other airlines. The moderate availability of substitutes give customers other options to that of Air Asia. But, the small size of the individual does not that much affect the company. These external factors lead to moderate bargaining of the customers. This element of the Five Forces Analysis shows that the force of customers is a major consideration in Air Asia as the customers help in the growth of the organization. This element shows how competition influences the industry. There is a tough competition in taking the market shares of each other. Airlines like Malaysia Airlines show a tough competition. Air Asia should focus on the market development and services to the customer, so as to take this advantage to gain market share. A competitive advantage is must to gain the market share. Air Asia gained the advantage of low fare. But, to remain in market different strategies has to be developed to gain market share (Nurul, 2012). Substitutes pose a threat to the every organization. Air Asia is a leading player in Malaysia, but many substitutes are posing the competition for it. This element identifies the force of substitution in the global market. But, due to the moderate availability of the substitutes the threat is also moderate. There are substitutes for the Air Asia. But due to moderate performance and high price of the substitute compared to Air Asia, customers likelihood is weak. If the substitute also lowers cost it adds a point to the likelihood. Therefore, substitute exert a moderate force against Air Asia. The new entrants threat is considered to be low. As the new business, investment is not done at very large scale. The high cost of brand development makes it difficult to pose a threat to a big airline like Air Asia. Also new entrants require skilled workers and investment which takes time. Conclusion For an organization like Air Asia to grow there must be an advantage over the competitors which help in the growth of the organization. Also, the sustenance of the advantage is necessary so as to maintain the position in the market. 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